SPEAKER_01 1:45

Hey everyone, welcome to another episode of the Hilltop Glove Podcast. Today we have the pleasure of interviewing Elizabeth Stith. Elizabeth is a Fayville-based public relations consultant, photographer, entrepreneur, and philanthropist. She's the owner of L3 Brand, a company that specializes in PR, brand development, mar marketing, and photography. Also social social media management and email blast. How are you today? I'm great. How are you? I'm doing good. We're also co-hosting with uh Mike and uh Skip. So how are you guys today?

SPEAKER_03 2:19

What's up, Skip?

SPEAKER_01 2:20

So, Elizabeth, uh, can you tell us more about your brand and how you got started with everything? Well, first of all, thank you all for having me today.

SPEAKER_02 2:27

And uh I first I just had a a dream when I was younger. I was a teenager, maybe about 14 years old. I got into um audio engineering just by watching artists do their craft and um I was also working on the street team for the local radio station and promoting, and uh I just wanted to take that to the next level and figure out how I could bring that into my own. Um so I really got into marketing and connecting with people, networking, the music and entertainment side of things with creating my own studio once I got a little bit older, maybe about uh three l years later. And um from there I went and got my business license and began to really explore the promotion industry and it kind of took off from there to be honest. Once I got to that point, I just met so many different people, those relationships started building. I traveled wherever I wanted to go to get to know folks that were experts in my field, and um, that's how I got into the PR area.

SPEAKER_01 3:28

Cool.

SPEAKER_02 3:28

So did you do any schooling or not specifically for what I was what I turned out to get into? My degree was actually at Federal State University and Management Information System. I utilized that, however, I'll be honest, I was bored with it. So I I wanted to go after my passion.

SPEAKER_01 3:48

Okay, cool. Because I'm usually I'm like, is she self-taught or did she is she just a people person? Just wondering. So I know as a public relations consultant, you play many roles, such as arranging press conferences and writing speeches. How are you and where did you develop the skills necessary for that demanding job? Because I know it's kind of like you're all over the place, but you're handling everything.

SPEAKER_02 4:11

Definitely, that's the best way to put it as well. Um I really, like you mentioned, I am uh self-taught to a certain extent, but I also learned, of course, from watching others that were the best in the game. A lot of people, you know, see people that are somewhat their competition as, you know, someone that's an enemy. I instead saw them as someone to learn from and mentors and so on and so forth. And I just began to figure out how to make myself the best in that lane and uh begin to continually grow in the area. But yes, I've learned from watching different folks really um harness in on what they do best and just jumping in there. I'm a believer in jumping in without waiting around or thinking about it too hard and figuring it out.

SPEAKER_01 5:04

Good, that's good. So, do you have any advice for anyone interested in pursuing a cur the same career, like in high school, or just kind of just someone that's like a social media person? How do you what kind of advice would you give to them?

SPEAKER_02 5:17

I would tell them, first of all, you have to be able to get out of your comfort zone. You have to be able to speak and tell people who you are even before you figure it out. I know that sounds weird, but a lot of times folks will wait until somebody else um gives them a proclamation or tells them, hey, you're this person, you're the best in this area. Sometimes you have to speak it for yourself and begin to move in it. And so um, and so with that, I'd say the best thing that I could tell anybody if they want to get into the field, watch other people who are excelling in that area and uh do your own study, just get out there and uh go go in the room with the people that you think may be the the sharks or the bosses and and watch how they move and then figure out your lane.

SPEAKER_01 6:04

Now, do you have like a mentor in this area or do you just watch people and just learn from their mistakes and progress?

SPEAKER_02 6:13

Um, I'm I'm gonna say I've learned from so many different people over the years. I've met a lot of promoters, I've met a lot of marketing specialists, people that really just know how to connect and network. So I can't really pinpoint to just one person. I will say someone that I definitely do look up to and I have a lot of respect for is a good friend of mine, Ashante from Eyelash Vision. Um, she's incredible, she has an incredible story, and you know, just from watching her over the past eight to ten years has been um amazing in and of itself. So that's one person there. But there's a lot of people along the way that have given me a bit of wisdom, a few jewels here and there, and um, I've really learned from.

SPEAKER_01 6:59

So, what would you consider to be your biggest success so far in your business and your brand?

SPEAKER_02 7:05

Actually, it's my biggest success, I feel, is more on the side of my nonprofit. I do have my nonprofit, the L Free Brand Community Alliance. And um, um, well, with that, when I first started my business, I had this passion for helping young people. And I was only 17 myself. And so I wanted to help tutor and help mentor and give them a safe space to come work on music and learn about business and writing. So I began to delve into that, but it eventually came full circle. When 2014, I want to say, I connected with one of the nonprofit organizations here in Fairville, North Carolina. They were doing a unity march. And so I said, Well, how can I help? How can I get on board? So I connected with them and we began to build relationships with law enforcement and the community during a time that it was so pivotal because of the racial tension and issues going on in the community. They were also heavily vested in doing things for the youth and for the community in that organization. So I branched off from that. I worked with them for several years and began to work with other nonprofits, and um I saw the needs, and I saw there were a lot of voiceless people who wanted to speak up. They were elderly, disabled, they were disadvantaged, and they didn't really have anybody to inform them of what their rights were and what they could do as far as voting and options in the community. So I began to jump in and help people, and the more I did, the more people called me. And so I just formed my own nonprofit, um, being that I was already put in position to do those things. And um, I assist other nonprofit organizations as well as do my own initiatives helping. For instance, there was an issue with the power bills for a lot of the community. Um, the price hikes went crazy during one of those cold seasons, and the company wasn't willing to do anything about it. They were they're a big company, and so I stepped in and I connected with another um business owner in Fairville, and I he agreed to donate $10,000 to pay those power bills to those that needed help. Oh, wow. So that's a bit of what we do. We step in where there's a void and we figure out how to make it happen. So you're a connector.

SPEAKER_01 9:07

Yeah. That is so cool. Like, congratulations with all of that. That's a lot. Thank you.

SPEAKER_00 9:14

Yeah, I mean, and that is really serious work too, because a lot of times people that have skills in that only want to do it for making money. And nonprofits have such a huge, huge need for you know, a lot of times in the nonprofit world, we kind of like it feels bad asking people for money all the time, right? But somebody told me the other day, you know, like like you are helping with this because it makes you feel good. You enjoy changing things and trying to improve the world. Why would you deny other businesses the right when you're asking people for help? That's really what it is.

SPEAKER_01 9:47

So that's that's that's I like the you bridging the gap with the elderly and informing them. That's that's still con and still doing stuff with the youth. Like, that's a lot. Yeah, I'm really proud of you for that. Is your brand like really known in Fayetteville? Are you still trying to reach a bigger audience or I'll say this?

SPEAKER_02 10:09

I know pretty much anyone and and everyone. Um, and so I've I've always got room to grow in any area. I'm I never try to make myself bigger than anything because at the end of the day I give credit to God for everything. But ultimately, for me, it's it's really becoming uh weird at times where I'll go out and everybody's like, hey Liz, Librand, how you doing? And I'm like, hi, you know, it's just a little uncomfortable sometimes. I'm not used to being the center of attention so much, I'm used to making everybody else the center of attention. So, but but I'm I'm appreciative of everything and I'm just about growing so that I can, you know, I want to be blessed more so I can be a bigger blessing.

SPEAKER_03 10:53

And that's what it's all about for me.

SPEAKER_01 10:55

What kind of clients do you mostly have?

SPEAKER_03 10:59

Oh, okay.

SPEAKER_02 11:00

So my client list has grown a lot recently. I've worked with some of everybody. I have a film director in LA, Rob Styles Films. I have Chef Judy, who's I don't know if you're familiar, she won Food Network Cutthroat Kitchen, she's been on Chopped and I'm sorry, Food Network Supermarket Stakeout, where she's been on Cutthroat Kitchen and Chopped and a host of different things. I work with salon owners, I have the dance team. I've recently connected with the arena football team here that came to Fedville, the uh Carolina Predators, and um I have the Fedville Cumberland County Ministerial Council. You name it. There's there's authors, there's barbers, models, entertainers. I have 93 Nana out of Rochester, New York, and Kidley out of Wilmington, North Carolina. So all different types of clients, even get delving into the politics a bit, but it just depends on who needs my services and if it's something that I feel like really helped them be successful in.

SPEAKER_03 12:03

Well-rounded.

SPEAKER_01 12:04

I like that.

SPEAKER_00 12:05

You know, that and that's one of the things too. Like a like a lot of us when we are thinking about PR, if you haven't worked in in marketing PR world, like you kind of have this Hollywood glamorized idea of how everything works, and and uh, you know, you see people that are like planning events and doing red carpet things and uh social media influencers and that kind of thing. And and you know, from my experience, that's a very different world from what the real PR is. So just from your perspective, what are some of the like misconceptions um that people have about pug public relations and and like what what do you you know, if somebody's kind of interested in this field, what's the real like in the trenches kind of image that you want to tell them?

SPEAKER_02 12:51

Oh my gosh. Okay. So that's uh it's a great question. So the first thing, I'll give you two separate answers. The first thing would be a lot of people have a misconception about how a person carries themselves as a publicist, someone who has a lot of influence. Now, although I will say there are some that may be really stuck up and unreachable and so on, there are others that are down to earth, that are kind-hearted, that don't aren't aren't big enough themselves all the time. And that's who I pride myself in being. But a lot of people think that, oh, you must be, you know, you have to be stuck up, you have to be this kind of way and have an attitude if you're gonna be in this field. That's not true. The second thing I would say is a lot of people don't really see the late nights, the phone calls at three and four or five o'clock in the morning, um, working on a campaign nonstop for several days and watching each email to see when it's opened and who opened it. The last minute fires you have to put out, it's like, oh, we forgot the step and repeat. We don't have the the DJ is sick and we have to bring in somebody else or whatever it may be, and all the work that doesn't necessarily go under that title that you end up doing. Um, so yeah, it's it's a lot of tedious work. It's not all just calling the shots, it's more or less it's a lot of times you have to get in there and take your hands and physically get involved to make that thing go through the way it's supposed to for your client.

SPEAKER_00 14:13

Now, do you do you have employees or does kind of the the buck stops with you?

SPEAKER_02 14:19

I actually I actually uh I was kind of forced to bring some folks back on board because the workload got too crazy for me. I used to try to run around like a chicken with my head cut off and do it all myself because I would, you know, outsource and just bring people in as I needed.

SPEAKER_00 14:35

When you're, you know, financially when you're starting it, you just gotta do everything you can.

SPEAKER_02 14:39

Exactly. But now it's a different story. So I have people that help with the content creation and doing a lot of the work that I can't physically be in the front of the computer to do, or when there's events going on, I have my people to go out and they'll set up and make sure that everyone's in place when they're arriving. I I can't always be in every place all the time. So I do have a team. I really love and appreciate them because they they put up with all the craziness with me. So shout out to them. But other than that, I also have a global media partnership. So the L Free Brand Global Media Partnership is comprised of other publicists, marketing companies, photographers, videographers, content creators.

SPEAKER_00 15:17

And so give them a y'all like a like an association kind of thing?

SPEAKER_02 15:22

Right. Um so it's like a media association, so to speak. So um, whenever there's resources and opportunities, I send those to them. If there's something I can help them with to build their brands, I'm not a person that's about, oh, let's make it about me and my company. No, I help to push their brands and they do a lot. Some of them do the same things that I do. So um we just kind of help to build each other.

SPEAKER_00 15:44

You know, and that's one thing that I've kind of noticed in, I guess, this this kind of like I'm gonna sound real old by calling it new media, but this new media generation. Like, like I guess back in the day, you know, kind of like the the blue chip version of the world is that like if somebody else is making it, then that's like less money for you to make.

SPEAKER_03 16:04

Yeah.

SPEAKER_00 16:04

But I feel like our newer version of everything is that like if there are more particularly from advertising marketing perspective is what I'm talking about, and web specifically. But like if there are more good websites out there, if there are more good marketing and good advertisements, then that means that your clients want more good, you know, like the more other companies are doing it right, and the more people are gonna want to hire us because it just kind of makes uh a more active community. It's almost like you know, it's almost like a uh gardening where you want more life, you want more microbes and more bugs and more things to live there so that to go on. Are you are you fine in that that's kind of the case with with people that you interact with, that they're kind of like a rising tide floats all ship? Something similar to that. Yeah.

SPEAKER_02 16:54

All right. I think that more we create awareness of what the benefits are for having people like a publicist and a marketing team, yeah, the more that people do reach out. A lot of times there was a misconception before where they'd say, Oh, you know, I can do it all myself. I I I can do my own marketing and handle my social media. But it's like, hey, but are you really doing what's going to be best for you and your brand or are you shortchanging yourself?

SPEAKER_00 17:18

Right. And I feel like because there's tools now, you know, like people can look up how to write a press release and they can write it. And people can can download an app that lets them design their own ads. You know, this is where we're at, because you know, everybody's like, well, you know, COVID brought around, everyone's starting their own businesses from home. And a lot of that was people whenever they could on their own. And then, but as you grow, there is a certain point where you you need to outsource this stuff just so you're not doing it, but you also need to outsource it to somebody who can do it like well. Right? There's a big spectrum between getting it done and doing it awesomely.

SPEAKER_01 17:59

Because some people don't know.

SPEAKER_03 18:02

Um wow.

SPEAKER_02 18:03

So that's something I love to share with people, but I hate it at the same time because a lot of people feel like you're trying to sell them something. And with me, I've never I don't like sales. A lot of people don't know that about me. I hate sales. And so I'm the type of person that just tells you the truth and you can do with it what you may. And so with this, with PR, people don't see all the things that we have to end up doing. And so they'll say, Well, I can handle this, I can take care of it, and then they end up there in their event or their campaign explodes in their face. And so it's so essential to have a publicist that can not only speak on your behalf, but help you to get those ideas into reality. It's important to look professional because if you're speaking, answering your own phone calls, you're responding to your own emails, and if you're booking yourself and so on and so forth, a lot of times, it doesn't look as crisp. So you need to add that additional layer. One thing I also will tell people is in order to really be seen as successful, unfortunately, you have to create a layer of separation between you and the people that want to reach you. And so if you don't create that layer of separation, people feel like you're still on a certain level. Your worth maybe is not where it needs to be. But when you are out of reach just a bit, if you have someone that's in place to help you to handle your professional business, it definitely makes things a little bit easier for you. So people say, okay, well, they're on top of their game, they've hired someone, they have someone in place to do this. So that's one side of it. The other side is as a publicist, our job is to create a certain image for you or for your company or for your brand or whatever it may be, if it's an event, even. And you can't necessarily do that from the perspective of just looking from the inside. You have to have someone on the outside looking in to say, you know what, this is a good look. This might look make you look like this right here. Let's connect you with this person over this direction. Your connections by themselves may be okay, but it's always great to have someone else to introduce you to other lanes and to really put you in a different spotlight. Just like telling yourself or telling someone I'm a good person versus someone on the outside saying, Hey, this is a good person, let me show you why.

SPEAKER_01 20:09

Like just representing you and introducing you to like I like that. That's a very important job. So, how do you handle it all, like mentally?

SPEAKER_02 20:19

A lot of prayer, a lot of a lot of times when I have to self-reflect and figure out what direction I'm headed in, because there it makes you question it many times where you're like, you know what, what am I doing? Why am I letting these people stress me out? Why am I letting this, you know, project get to the point where I have no time to myself, but you have to really remember why you're doing it. So there's a lot of times that, like I said, of self-reflecting. I do take some me time where I have to shut everything and everybody out. Um, I need more of that, but I'm working on that 2022, you know, that's my my goal for the year. But dealing with it honestly, it's not as bad as you would think, though. It's a lot of joy, isn't it? Because I get to celebrate with those that want to be successful, those that want to impact the world. I get to help them do that. And so I'm thankful for the opportunities to say the least.

SPEAKER_00 21:16

Yeah, that's it's it's one thing we've talked about on the on the show before is that you know, like creative work. I I consider let me let me not let me not just blanketly annex everybody into my worldview. I I consider creative work energy work. Like it is, it is stuff that is coming out of us because we're tapping the void and we're trying to pull it in. And then when you start doing it for uh for income, you know, like it's it's almost like when we're making a brand, when we're we're creating this emotional attachment to a company or brand or organization, it's it's almost like consecrating a temple. It's like we're endowing these giant golden arches with you know 50 years of happy smiles and stuff, and you know, and we have to be kind of responsible about who we choose to do that and not just you know throw our gifts at anybody who's trying to make a buck. Yeah. And so that kind of that kind of leads me into, you know, as an entrepreneur, giving giving back to the community is kind of like one of those things that we're always trying to achieve at some point. Most people, most people that are that are in this uh to achieve. And you uh I'm sorry, you community alliance? This is the nonprofit you spoke about earlier, is that correct? Right, L3 Brand Community Alliance. And were you you you started this? Is that correct? Yes, that's right. And you said you were 17, is that right?

SPEAKER_02 22:43

Well back then, yes, I was seventeen. Back then it was the L3 Institute. That was just a part of my what was with the tutoring and mentoring and working with music. But I didn't really bring it into a full nonprofit and and make things make sense for it until I'd say 2014. I think that's when it when I first um brought things professionally together.

SPEAKER_00 23:04

Yeah, yeah, because that is like a I'm actually working with an organization right now that this is their first year as a 501c3, and building all that structure is a step. So I guess, you know what what made you at at that age decide that that you wanted to do kind of philanthropic work, kind of given back to the community. And you know, at that age, I think I was trying to figure out where I could make more than minimum wage.

SPEAKER_02 23:32

The crazy part was I was working like right in in high school and right out of high school. I was working a couple jobs. I think I was like an associate manager at a retail store, and I was working overnight stock and remodel and in College full time. And so I don't know. But I just um but I don't know why I thought it was a good idea just to jump into as much as I could. But I I had so many things I was passionate about and I knew that it was gonna take money to do it. And uh I think I just watched different people at a young age go through things, even in school. I saw some of the other um students back in high school and middle school that were going through and you know, people that that had a void. I saw I saw that something that I could help to fill. And I just wanted to make a difference. I also wanted to be able to leave behind a legacy at even at a young age. I was thinking about those things. So I I'll be honest, like it's I just have a big love in my heart for people. Always been like that. So I wanted to help however I could, and that's how it came to be.

SPEAKER_01 24:38

That's amazing. Like, you have any brothers or sisters? Are you only child? I'm the baby.

SPEAKER_02 24:44

I do have brothers and sisters. Um, so I have an older sister, my older brother, my oldest brother passed in on 2014, but my sister and brother, all of my siblings were all like nine and ten years older than me, so I was kind of on my own a bit, um, figuring out life.

SPEAKER_01 25:03

So But you I could see that you learn from other people's mistakes once you said you're you're the youngest, so right.

SPEAKER_02 25:10

Um I I did learn uh certain things, certain lessons. I was kind of I was quiet, believe it or not, when I was younger. And uh but I would sit back and listen a lot and I would I would hear the conversations and the things that they were going through, things that my my family members were going through in general, and it taught me a lot without me having to, you know, dip my foot in, so to speak. Some things I still did, though, don't get me wrong. I still made a lot of bad decisions, and I think that's something I I would love to share, you know, as well as a lot of people feel like you know the road to success is gonna be making all the right choices, but it's far from that. It's a lot of exactly it's a lot of bad decisions. It's I don't call them mistakes because you know, we are conscious of what we do, we have our own free will, so I think those are just bad choices. And so with that, you know, I kind of got to a point where I was like, you know what? I'm gonna start listening to some of the things that my mom shares with me, some of the wisdom, and and then I start to saw start to see my life shift a bit too. Once you can be mature enough to listen and take in some jewels from folks that have already been there and done that, it definitely sets a different uh playing field for you.

SPEAKER_01 26:18

So, what do you feel is the biggest lesson have you learned so far?

unknown 26:21

Yeah.

SPEAKER_03 26:23

Okay.

SPEAKER_02 26:24

One would be something that's so simple, but it's so important. I've learned that it's not that serious. And um, when I say that, it's like a lot of times we get caught up in things and we're like, oh my gosh, you know, I didn't get my outfit. I have the perfect outfit lined up for this night, it's oh my life is gonna crash. And then you're like, wait, it's not it's not that serious. You know, I'm stressing out, I'm going crazy, bending over backwards for an outfit. I can pick something else, you know. So I've learned not to put unnecessary stress on myself and other people. I try to teach them that too. We have one life, and so I think we should live it as stress-free as possible. Um, and then on the other side, I've also learned that the the vitalness and importance of spending time and making memories with those that you love. That's part of why I got into photography. I saw different family members passing over the years when I was younger, and there wasn't anything I could do about it. But I started to realize I said, you know what, we don't have really a lot of videos or current things from them. So I started to take that up. I saw my uncles and then doing videos and pictures and stuff when I was a kid. And I was like, well, you know what? I'm gonna pick up the reins. And so I started doing that for my family and my friends, and then I brought it into my business. So, yes, making memories and spending time with those that are important to you is everything because we only get one of a person, we don't get multiple opportunities to get that right.

SPEAKER_01 27:44

Right. I'm glad you see the importance of that because with your job, it could be like very head-driven and work-oriented. So I'm glad that you find balance in everything, but still in a creative way. So do you like being um in front of the camera or are you just like more behind the camera? You just are you hands-on? What area do you like the most?

SPEAKER_02 28:06

I like capturing the moments for everyone else. I I don't really like the spotlight too much. Unfortunately, people keep shoving me in it these days, but I know I've learned to be okay with that too. But I like to to be the one that sees the moment and sees how that can be something so key for someone down the line.

SPEAKER_03 28:25

Just making a person smile.

SPEAKER_01 28:27

So I know in our community we talk about the lack of support from our customers. What do you do you think that we do a good job at supporting other business owners?

SPEAKER_02 28:41

I'd say on a local level, yes. Now there's some that are always gonna go with the corporation, they're always gonna go with, you know, the bigger companies and chains. But in this community, that's one thing I'm proud of. We typically get together and support each other. I do this thing on my page and I and I've learned it from other people like Mr. Corinne Keys, we printees, you know, he's amazing about networking, and he'll do a live video and he'll have a huge following on there, and he'll jump on the comments and say, Hey, post and tag your video on your business below, you know, drop your business cards, whatever, whatever. And so everybody that's tuned in gets to see all these businesses promoted. And then we also have something that I do with the Business to Business Association. We created this to help support each other as business owners. And what we do is we bring events to different communities. If it's a new business opening, we go out and support their opening and we'll have a mixer at their business and um help those people to lock in new clients and get new contracts and so on. So that's something we're big about. And you know, it's opportunities, of course, for growth everywhere, but yes, here I think we're great about it, and other areas I notice are starting to do more that I just I want everyone to get on board though, because we definitely do need each other in order to not just get in business but to stay in business. So, like what projects are you working on now that we can expect things soon or yes, a newer couple of the new entertainers that I have on board, they're signed with L3 Brand. One is 93 Nana. There's so much this in store for him coming up in this new year. So be on the lookout for his project, his album, um, coming in 2022. And so we also have another project coming from Kid Lee. Uh, she recently, or earlier this year, she was the one the winner on the the trailer contest and she did the video with Quavo and and it had some other opportunities there. And uh so she's gonna be putting out her first official um project on her own um with Elfre Brand. So that's gonna be coming up this year. I do look forward to the new team I mentioned, the Carolina Predators. The first game is coming up in the early spring. So that's something I'm looking forward to doing the big tailgate party and the press conference here for that. There's there's a lot. There's a lot coming up. So I'm gonna definitely keep you guys in tune and reach out with new things to come.

SPEAKER_01 31:17

So I know you said you go live and stuff like that. Is there a certain time where or a certain day where we can tune in or pass out certain tips for people?

SPEAKER_02 31:26

I do life 101s every day just to share different things that I've learned from my past experiences or from others' experiences. I do that on my my social media pages. I go live at random times, to be honest, right now, because I don't have time to sit still in one spot too long. I want to. I used to actually do my own show and everything, but people started pulling me in so many different directions. So as of right now, if I'm going to cover an event or something, then you'll see me out and you'll see my live pop up. Or if there's a person I'm interviewing, like I spoke with Mr. Kwame Stover, who's here in Fairville, North Carolina, actually. He's a millionaire, but he talked about his success, you know, with the cryptocurrency world and investing and so on. And so, you know, I sit down with people like that as well. So it just depends. We schedule it and we'll push it out and let everyone know about it.

SPEAKER_01 32:18

Now, I have one last question. Where do you see your brand going? The nonprofit and also the PR brand. Where do you see that going in the future?

SPEAKER_02 32:28

Or in I see amazing things happening. I see myself anywhere from the White House, you know, to the locals, the local business. And so I'm never gonna lose touch with the smaller businesses or with people who who often come up to me and say, don't forget about the small people, little people. And I'm like, uh, I don't see people as, you know, a small person or a small business. I see that as equally important, you know. And so I just see the success of it being able to impact more people worldwide instead of just within, you know, the surrounding states and so on. I definitely see worldwide impact for the future of the nonprofit and being able to touch lives, whether or not it's just encouraging someone or actually putting funds into the community to really make a difference on that level. As far as the PR aspect goes, I don't see any limitation there. I'm excited to see who I'll be able to connect with and help to build their dreams in the future.

SPEAKER_01 33:30

Is there a group of or what area I would say are you looking to get into? Like is there a certain type of brand or just something you haven't tapped into yet that you would like to represent? In the future, if they happen to come your way or hear this podcast, they can reach out to you, you know.

SPEAKER_02 33:48

Well, I would say I would love to work with someone like an Oprah on that level. Because she's she's um an amazing person and she's worked hard and she's accomplished a lot. Um, you know, she leaves behind a legacy, so only thing you have to say about her is her name. You don't have to explain what she's done or who she is. And so that's something that I would love to do. Other than that, I have a lot of different things coming my way right now. I'm just so thankful for. Um, I'm gonna be doing some work with uh Mr. Greg Gilmore, who's a free agent right now. Um he was played, you know, in the NFL for the Panthers as well. So I'm gonna be working with him in the near future here. But you know, I'm really tapping more into that lane with a lot of the the folks that already have full established careers, instead of just those that are really trying to build from the ground up, I'm gonna be working more in that area.

SPEAKER_03 34:45

So it's gonna be fun.

SPEAKER_01 34:48

Oh Mike, you have any other questions? Oh no, it just sounds like you're doing great work. Yeah, I'm proud of you. Seriously. Thank you so much. I would love to actually like you know meet you in person. Fayetteville's not that far. We're all in Columbia.

SPEAKER_02 35:03

Okay, definitely. That's that's nothing but a quick trip. So I would love to be able to connect with you all as well, and uh you know, might be able to collaborate on some things in the future.

SPEAKER_01 35:15

Who knows? Yeah, most definitely, especially with your line of work. So, do you want to give any shout-outs or let people know where they can find you on social media and other platforms?

SPEAKER_02 35:26

Sure. So um, as far as where they can reach out, um l3brand.com, it's the letter L, the number three brand.com. They can email me, email the company at contact at l3brand.com, just like it sounds. Other than that, I would love to shout out my amazing, the L3 Brand Community Alliance supporters and and sponsors, all the people who constantly share and um refer people to my company. Thank you so much. Shout out to my mom, she's my biggest supporter and someone who's down for whatever I'm doing. Yeah, and to my my my circle, my team. So to trade. Oh, I forgot to mention somebody who's definitely a big part of what I'm doing right now. So I actually have had the pleasure to handle some PR campaigns and support for a lot of what uh Moray has been working on. Of course, you know he's from Fanville, and so I've been blessed to be brought on this past year, of course, as the publicist for Moray's label, which is EBF. So I do work with his artists as well. And uh yeah, so shout out to the whole EBF family, to the team to Trey, shout out to, of course, my artist, 9399 to kids. Um, shout out to Lex with controlling minds management. So yeah, it's it's awesome. And I'm I'm just so a lot of times I forget certain things because there's been so many things that have come my way, and I appreciate every bit of it.

SPEAKER_01 36:59

Definitely, I can tell you are a PR person. You like answered every question so direct, like you didn't drift off topic, like I love it. You use your words properly. I I love it. I learned a lot through this episode, so I really appreciate you breaking things down and the misconceptions. Thank you so much. Thank you, Mike. You good? You got anything else you wanna do?

SPEAKER_00 37:22

Oh no, it's good. Thanks for coming on.

SPEAKER_01 37:23

This is all right. So to conclude this episode, I just want to say thank you one more time, and we look forward to seeing you soon and a prosperous year for you. And I want to thank everybody for tuning in to another episode. This was great, and we'll see you guys soon.

SPEAKER_03 37:41

Bye. Have a good one.