The Hilltop Glove Podcast

Jonathan Jones | Find A Way | Episode #61

February 24, 2023 The Hilltop Glove Podcast
The Hilltop Glove Podcast
Jonathan Jones | Find A Way | Episode #61
Show Notes Transcript

THG interviews Jonathan Jones. Jonathan is a Texas-based podcast mentor, author, entrepreneur, and two-time TEDx speaker. Jonathan uses his adversities and life experiences to influence the holistic development of young professionals and emerging leaders. His three main pillars of focus are mental health, personal development, and professional development. Jonathan owns a successful public speaking company, Jonathan Jones Speaks, has authored two best selling books, partnered with colleges, corporations, and has become a premier education motivational speaker. He helps student athletes succeed beyond their degree with tangible tools for success. His recent book, “Get Paid With Podcasting: A Blueprint For Speakers, & Coaches On How To Start, Manage and Monetize Their Message Through Products And Services” talks about us all having a voice that is God given, which helps as a tool to command our desires.

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THG 61 Jonathan Jones

[00:00:00] Ta-Myia: Hey everyone. Welcome back to another episode of the Hilltop Glove Podcast. Today we have the pleasure of interviewing Mr. Jonathan Jones. Jonathan is a young, professional, former student athlete, podcast mentor, author, and two times TEDx speaker. He received his Bachelor's of Science in Psychology from the University of Texas at Tyler.

[00:00:21] Ta-Myia: Jonathan uses his adversities in life experiences to influence the holistic development of young professionals and emerging leaders. His three main pillars are focus, are mental health, personal development, and professional development. He believes that addressing these areas is to help each individual prepare for the transitions in their life holistically from one phase of life to the next.

[00:00:46] Ta-Myia: Today, Jonathan owns his successful self name business. Jonathan Jones speaks. He authors two books and partners with colleges, corporations, and has become a premier education motivational [00:01:00] speaker. He helps student athletes succeed beyond their degree with tangible tools for success.

[00:01:06] Ta-Myia: His recent book Get Paid With Podcasting, A blueprint for speakers and coaches on how to start, manage and monetize their message through products and services. Talks all about having a voice that is God giving, which helps as a tool to command our desires. Through the book, he will guide you in your mindset through what's attainable, when you decide to let go of the life you have, and tap into the life you truly desire by going from podcast to prophet.

[00:01:35] Ta-Myia: How are you today? 

[00:01:37] Jonathan Jones: I'm doing good. I'm doing good. Thanks. Thanks for the introduction to mine. 

[00:01:40] Ta-Myia: No problem. I was doing a lot of research on you. I'm like, oh my gosh. Like he has a long disc discography of things he's been doing, but this is amazing y that you're helping student athletes, like that's your main focus because that's the area that a lot of people do not tap into.

[00:01:55] Ta-Myia: Yeah. So can you tell our listeners and our audience a little bit [00:02:00] about your upbringing, your childhood, and what is it like focusing on the podcasting world? 

[00:02:07] Jonathan Jones: For sure. So in, in regards to my upbringing grew up in Baton Rouge and this is where my parents were together, but my parents divorced at a very young age for me.

[00:02:15] Jonathan Jones: But in regards to them, one thing they always instilled in my older brother as well as myself, was really pushing us and challenging us that, if we put the work in, that we really could do whatever we really set our mind to. Because my brother, he's he was first chair in band.

[00:02:31] Jonathan Jones: He was in the l s u marching band, and then me I went the athletic route, although I wasn't, wasn't the five star athlete or anything like that. But j just. Continuing to hold on to tho those tangible skills the working hard, the, putting in the practice and then, a af after all of that.

[00:02:49] Jonathan Jones: Then here we are with the speaking and everything like that. But in college and in high school I struggled. I struggled with writing, struggled in language arts, struggled in math. I'm just grateful that, to [00:03:00] have held onto those principles. But in addition to that, just to, now see the others that, that can be helped through, sharing my challenges, my struggles, and, just the level of success I've been able to achieve thus far.

[00:03:10] Ta-Myia: Amazing. What sport did you. 

[00:03:12] Jonathan Jones: So I attempted to play baseball and football, but but basketball was the sport that I, , , . 

[00:03:18] Mic: I see how you was 

[00:03:19] DJ And ?: gonna say this. You said I attempted who? Nos. Yeah. Hey, that was hard to do. That's a lot. That's a lot. 

[00:03:26] Jonathan Jones: So baseball I only made it to like the minor league, which was like the little league base.

[00:03:30] Jonathan Jones: So that was like right around middle school playing baseball, football. I tried in middle school I quit. Then I tried again in high school, which, that, football. It was just too much for me. I didn't have that of progression hit people for no reason. But basketball was more so my sport.

[00:03:46] Jonathan Jones: So basketball, I played at played at Richton Junior College where we won a national championship and then, oh, I went on to UT Tyler and finished up. So basketball was my sport. 

[00:03:56] Ta-Myia: I can relate basketball's my thing. That's my niche. played my whole life. [00:04:00] I just like the contact. And then it helped me like release the little bit of anger that I did have in me, 

[00:04:05] DJ And ?: Tamaya and anger, 

[00:04:08] Ta-Myia: anger, as a child, you just, you never know how to, you need an outlet, especially 

[00:04:13] DJ And ?: for teenage angst.

[00:04:14] DJ And ?: You have to have somewhere to get that out. . 

[00:04:16] Ta-Myia: Do you have any influences in your life or what, who influenced you as a child? Who helped you guided you? 

[00:04:23] Jonathan Jones: So my mother and my father both had their own businesses. My, my dad and mom started working together in a lawn care business.

[00:04:30] Jonathan Jones: But then later, my mom, she had her tax business. My dad he helps authors write books and take those bestselling books and build businesses. So my influence Wow. Are most close to chess influence in terms of professional development? In terms of speaking it, it would have to be my father because, I, growing up as a kid he, he was an evangelist we, we travel with him Oh yeah.

[00:04:53] Jonathan Jones: Going, speaking at churches and just seeing him at events and different things like that. [00:05:00] So that's really where I, my, my first introduction to seeing, a powerful orator. And I still tell my dad to this day, I'm like, man he really he really impresses me cuz he can command a room like nobody's business.

[00:05:13] Jonathan Jones: So he was one of those first influences when I was really young. And then as I've gotten older, My mom ha has been really influential because she does the behind the scenes type stuff cuz she helps me in my business in terms of, helping me with my taxes in terms of, making sure that I don't get in trouble with the government on the IRS

[00:05:32] Jonathan Jones: So it's important. Yeah. So them, them two have been really influential. And then my first business coach after my dad, so I paid my dad $5,000 for my first book. Wow. To go through the process of writing the book, helping the book become a bestseller, getting it published, all that good stuff.

[00:05:49] Jonathan Jones: And then after hiring my dad, then I hired coach Kendall Ficklin, who was my first business coach after him. And, k Kendall was a guy who, [00:06:00] walked with ministers, walked with Farrakhan, all these other different people and he was the one who said, , John, if you can't stand up and speak flatfooted and give a presentation, he said, then we got a lot of work to do.

[00:06:12] Jonathan Jones: So he's somebody who was super influential in my speaking journey as well. 

[00:06:17] Mic: Let's talk about that term business coach. Yeah. , tell, yeah. Tell us a little bit about the role of a business coach and I, I know people have mentors and and such in their careers, but think that's a relatively new concept.

[00:06:32] Jonathan Jones: Yeah. So 1, 1, 1 thing that we have to be really aware of, I think now in, in this age of personal development and technology and everything else we've heard the term in the past of like mentors or, just different things like that. And the term mentor I feel a lot of times has been associated with somebody who.

[00:06:55] Jonathan Jones: You latch onto somebody, you follow behind and all these other different things. But a [00:07:00] business coach or a coach is somebody that you see they've had a level of success, and then you would like to at least obtain some of the success that they've had. So I saw, I was introduced to Kendall by one of my old teammates on my basketball team.

[00:07:18] Jonathan Jones: And after seeing, that he was out speaking at schools and seeing that he was speaking the teams, I said I want to do that. . So then I hired him, and then we would have these group calls to where he would bring us in, he would give us a message, and then he would basically break down our business, right?

[00:07:36] Jonathan Jones: Tell us the things that we need, tell us some areas that we're missing, help us reaching out to schools and different things like that. A business coach is somebody that their message resonates with you. Their voice resonates with you, and you see them as somebody that can help get you from point A to point B.

[00:07:52] Jonathan Jones: , are they like a 

[00:07:53] DJ And ?: strategist almost. 

[00:07:57] Jonathan Jones: So that's where it becomes like splitting hairs okay. [00:08:00] So I would say a business coach could also be a strategist. . However I think a strategist is one person who they've really niched down really deep in one specific area.

[00:08:11] Jonathan Jones: Right. about Kendall was, he was coaching on how to do what he has done so far, but , I joined Kendall's program so early that he was still building it out. Like he was still determining what he wanted to do how he wanted to continue to grow and everything like that. But that's a great question.

[00:08:30] Jonathan Jones: Are they a strategist? I would say some may be. Some may be not. So 

[00:08:37] Ta-Myia: than a 

[00:08:38] Jonathan Jones: business coach. said, what's the difference between a life coach and a business coach? Yeah. Okay. So y'all really splitting hairs now, y'all really going deep. Okay. There's 

[00:08:45] Mic: all these things floating around out here and like, all of us know that we can find somebody that will listen to all of our genius ideas and try to jump on them. , wouldn't, but a business coach is really the opposite direction. They got their own shit going on and then they're [00:09:00] just listening to you and telling you what they would do if they were in that situation kind of thing.

[00:09:05] Mic: It's, it is what I'm from this, just this five minute conversation 

[00:09:08] Jonathan Jones: about it. Yeah. Yeah. So think of, think about this for one imagine that you have a coach that's telling you, you need to do this, you should do that, you need to do this, you should do that. But you've never seen them do any of those things, right?

[00:09:21] Jonathan Jones: Would you wanna listen to that person, be no strong? No. Okay. But that's where it comes to where you have to vet or you have to date your coaches because you need to see the fruits of their labor. Just like the word says that, a man should be a man, should be basically judged by their fruit.

[00:09:41] Jonathan Jones: So on the one end, I'm gonna go back to the life coach question. On the one end, I think a lot of it is just how people determine, on how they want to be addressed. Because as a business coach, because me, I have my own, I have my own community, and I help other speakers, coaches, [00:10:00] consultants, do what I've been able to do.

[00:10:03] Jonathan Jones: But the thing that people don't account for is the life coaching piece comes with it. Because if you're walking with somebody Yep. For. a month, two months. Especially if you walking with somebody for a year, you're gonna see them through all four seasons. Like it, we're gonna see people through grief.

[00:10:25] Jonathan Jones: We're gonna see people through success. We're gonna see people through struggle. We're gonna see relational issues. Like you're gonna see all of somebody and they're gonna see all of you if you want them to or not, because, starting out with anybody, you're gonna put your best foot forward.

[00:10:39] Jonathan Jones: You going, you're gonna put on your Sundays best, but then there's gonna be a time where you don't feel like getting on a call. You didn't put no makeup on, or you didn't brush your hair or whatever it might be. And we gonna see you how we see you. So yeah, being a life coach I think those people's specialty is that they're saying that they're here to help you [00:11:00] elevate your life.

[00:11:01] Jonathan Jones: And they may or may not be focusing on business, but what I focus on, . I like, I and I've realized this because I've been coaching like, I think two years now maybe a little longer than that, but I've had the coaching business two years, but I've begun to realize the fact that working with people the initial business was helping them with the podcast, helping them get their first speaking engagement, helping them, create their first course or have their program, right? That's what my plan was for them, right? And that's the vision I sell to them because that's what they want.

[00:11:35] Jonathan Jones: However, my vision of a potential. May higher than their own vision of themself, which is fine. Yeah. Yep. , is fine. That's what you 

want 

[00:11:45] Mic: from a coach, right? Yeah. You want your coach to be saying, yeah, I can see you national, let's 

[00:11:49] Jonathan Jones: go. But the but where the rubber meets the road or where true opportunity is shown and revealed is where the individual begins to do [00:12:00] their digging and then they're I don't know if I feel confident enough to speak.

[00:12:05] Jonathan Jones: I don't know if I feel confident enough to have a program. Okay. Pri prime example, and I'm gonna wrap this point up, but prime example I have a gentleman, his name is RJ Zimmerman. He's the host of the Untapped Keg Podcast. He talks about mental health and sobriety. He joined my program and this gentleman already had a hundred episodes out.

[00:12:23] Jonathan Jones: He wow. In my, so that 

[00:12:25] Mic: whole, like how you set up and how you get distribution and all that, he's already there. 

[00:12:29] Jonathan Jones: He was done with that. He didn't need, RJ did not need me to help him start a podcast. Okay. But if you were to ask rj, and I'm saying this publicly because he's told me this many times he said, the biggest thing that you and the get paid with podcast community have helped me with is to grow my confidence.

[00:12:47] Jonathan Jones: And I was like, yeah. Wow. And this is the biggest part. This, and this is the part for anybody anywhere. I was talking my dad about this yesterday. It's the be, do and have. Okay? At the end of the day, [00:13:00] if you never believe that you can become the person that you need to be successful in a business.

[00:13:10] Jonathan Jones: Then you'll never do the work required, and then you'll never have the things of the vision that I was talking about. Tough. So he has to, that's tough. I like that. You have to be so that we can do, and then that we'll end up having 

 

[00:13:24] Mic: Some faith things that I've heard before. Because, lot of times when people start on a path, but they have faith that it's gonna work out.

[00:13:31] Mic: I'm gonna get this house. I've been praying about it, it's gonna work out. There's one mentality that like, it's just gonna pop into your lap. There's this other mentality that you just do absolutely everything you can because you know it's gonna work out. And then part of that, 

[00:13:43] DJ And ?: you ready pass.

[00:13:43] Mic: Yeah. Once, once you start doing it, once you got the confidence, then you're gonna find a way to get the land. You're gonna find a way to get the materials. You're gonna find a way to get the contractor because you just go for it. Cause you just know what's 

[00:13:52] Jonathan Jones: gonna happen. Mo most, most, most definitely Mo most definitely.

[00:13:57] Jonathan Jones: And we were just 

[00:13:57] DJ And ?: talking about confidence and the other [00:14:00] episode that we were recording in this looks like this is a pivotal thing, this confidence barrier. Being able to find your voice and be like you said, it's, you put it so well. Be who you need to be so you can do the work so that you can then have what you're setting yourself for.

[00:14:16] DJ And ?: And it's all about setting the place. And I know coming from religious aspects all about setting the house and setting the altar up so that it can be, you can receive the blessings or receive the spirit because if you don't do that, then you aren't gonna be ready to get it anyway. And I know this leads into this next question about being a student athlete.

[00:14:37] DJ And ?: And cuz you've done this, the real, they've done the real work of being a high, what'd you call a high quality student athlete. You're expected to perform on the field. Do your job, whether it be on the field or the court, and do it well. How did you discover your unique voice and how did you gain confidence since we're on this confidence idea and concept to tell your story in order to motivate [00:15:00] others?

[00:15:01] Jonathan Jones: Yeah. I think that's an excellent question. So j just as I'm talking about how important it is to believe in the confidence piece and everything like that, I became comfortable with it through the midst of, I would say a few different paths, right? . So the first one was me look, looking back and just everything I'm telling you all is funny because I'm going through my own story in my head and seeing everything tie together because I didn't take the time to look under the hood until.

[00:15:35] Jonathan Jones: my manager at my at a retail store let me know. She was like, dude, your attitude sucks. Your attitude is terrible, and you're a cancer at this store, . She didn't say it that, that rough, but she was a straight shooter. Her name was Marlene, and this was when I worked at the True Religion Store back when True Religion was, popping.

[00:15:52] Jonathan Jones: But yeah she called me on my stuff. Okay. Yeah. And then she was the person who was holding the mirror up to [00:16:00] me saying, look at yourself. Look how you're influencing people. Look what you're doing, because she, we, me to understand that I was influence in that store. Yep. . And after, after she, dropped that bomb on me and left me to sit with that, then I had to realize, and I had to say to myself that I am really a negative person.

[00:16:20] Jonathan Jones: And I was constantly, how long ago 

[00:16:23] Mic: was this? Cause like we, we've been talking for a few minutes now and I'm pretty quick at picking up negativity cause I'm very cynical myself on occasion. , and you don't sound negative at all. So what age, what did you 

[00:16:34] Jonathan Jones: do to change this ? Yeah. Yeah. Listen, y'all just the stamp told the envelope.

[00:16:40] Jonathan Jones: Stick with me in, you'll go places. So look like a sales . So look this was 20 20 13. 20 13, 20 14. Oh, that ain't that long ago. Yeah she called me out and then after, going through that, The funny thing is she left and went on vacation for three days. , [00:17:00] this is how I 

[00:17:00] Mic: wanna go on vacation.

[00:17:01] Mic: Just tell everybody about they self and then walk out the door. . 

[00:17:05] Jonathan Jones: Yeah. She was like, I'm gone. She was like, I'm leaving this with you. You can have it. I don't want it. Goodbye. And the sad part about it was not the sad part, but it was me doing the best per professional development exercise anyone can ever do.

[00:17:19] Jonathan Jones: If somebody is forced to sit with a conflicting belief, you're gonna go, it's if you go to therapy that ain't even professional, bro, Jesus digging . You necessarily don't wanna believe it. But as you're sitting there, you start to unpack certain areas, you're like, oh wow. Is this true? Is that true? So a, after going through.

[00:17:41] Jonathan Jones: That was when I had to come back and I had to let her know I was grateful for the challenge because in that time, when she was on vacation for three days, I began to realize how negative I really was. And this was when I started something called the no Complaint campaign. Thank 

[00:17:57] DJ And ?: you. I remember that.

[00:17:57] DJ And ?: Yes. No complaint campaign. 

[00:17:59] Jonathan Jones: [00:18:00] Go ahead. So it went back to 2014 is when I put the first post out there and the focus of it was just to help pe the focus of it was to really help me. It was saying, I wanna focus on everything that I have versus complaining about the things that I don't.

[00:18:16] Jonathan Jones: . . And it came from me sharing that story. So I, it was just posting, I'm posting static images on on, it wasn't Instagram and it was Twitter. Just posting these images in Facebook and just telling these stories and Then I wrote my first book, which was gonna be named the No Complaint Campaign, but I changed it, the process cuz anybody who's negative won't want to buy a book about negativity.

[00:18:40] Jonathan Jones: Let's be real. Hey, good point. Great. That's not going

[00:18:46] Jonathan Jones: shelves. Okay let's be honest, nobody wants that for stocking stuffer. Okay. Nope. So quit being an ass 

[00:18:53] Mic: cousin Jimmy . 

[00:18:54] Jonathan Jones: So then that, that was, if you look inside my book, it says Process presented by the No Complaint Campaign. So [00:19:00] wrote that book. Then after that was when I started getting to the point to where I got connected with Coach Kendall Ficklin.

[00:19:06] Jonathan Jones: And then, working with him and we would go through these exercises where he would say, I'm gonna give you all 60 seconds and in 60 seconds I'm gonna give you this word and I want you to give me a principle and I want you to tell me a story and wrap it around this word in 60 seconds.

[00:19:20] Jonathan Jones: Yeah. Yeah. 

[00:19:21] Mic: Cause that was gonna be my next like little dive was like, what does this coaching actually look like? Because it's not just, you can do this focus on the goal that you're actually doing activities that are making you quicker on your feet. And I would assume preparing you to give elevator speeches and pitch your product in 

[00:19:39] Jonathan Jones: a, in a odd situation.

[00:19:41] Jonathan Jones: Yeah. So Ken Kendall's style or coach K as he goes by his style is more of a, like a baptism by fire type deal because Oh wow. You would get the first Yeah. You so you would get the first speaking engagement, he'd be like, okay, that's good. Now go get three. Oh, wow. Yeah. And [00:20:00] that, that was how he moved.

[00:20:01] Jonathan Jones: He wasn't somebody who would give you the bone and connect you with people? No, he would tell you, you go get this, go get that. And then when he started doing his events, he would give us the opportunity to speak at his events. But, oh, Stok, this is when I would have but his events were starting up because like I said, he was starting his business because he was a barber for 20 plus years.

[00:20:21] Jonathan Jones: So he was always coaching from behind the chair. Yeah. That's a business coach 

[00:20:25] Mic: right there, . That's 

[00:20:26] Jonathan Jones: true. Yeah. And then it got to the point to where then it got to the point to where, At his events, he would let us speak and then, he would always tell us, keep books on us.

[00:20:34] Jonathan Jones: Always be ready to sell your book. So I'm like, okay, cool coach. So you gonna let me speak so I can sell my books? He was like no. . This is my show. Looking at my game this is my show. You know that, so that, that's really where the confidence came from because imagine, having a friend that, because my, my, my friend, his name was Bruce, he would come to my house six o'clock in the morning and we would go through flashcards.

[00:20:56] Jonathan Jones: We would go through flashcards for about an hour, minute flashcards. [00:21:00] We would go through boom, story principle, and we would always record 'em so we can make sure that we're getting better and improving. So imagine doing that three days out the week for, little bit of time.

[00:21:09] Jonathan Jones: Yeah. Then imagine a couple of other days, we hop in, we're emailing cold calling people, trying to find speaking engagements. , after you do reps like that, you begin to build a different level of confidence. Yeah. Cause you know what you're bringing, you know what you're offering and you know who you can ultimately serve and 

[00:21:24] Mic: support.

[00:21:24] Mic: And specifically what you're training for is like being quick on your feet. Yeah. Verbally. 

[00:21:30] Jonathan Jones: Is that correct? Most, most definitely. Yeah. Most definitely. Yeah. Cause a 

[00:21:35] Mic: lot of this stuff seems very nebulous when you start thinking about it. There's the idea of your business, then there's how you present it and there's how you manage it and how you fund it and all of that.

[00:21:43] Mic: And each step along the way you require in different skills or you're bringing on somebody else to manage that for you. But I think like the real magic sauce, like that's not common knowledge. We know that if you want to get stronger arms and chest, you do pushups, pullups, you know what I'm [00:22:00] saying?

[00:22:00] Mic: We, that's common knowledge, but we don't know the individual daily tasks that you wake up to do if you want to be a better entrepreneur. A lot of times it's just pitching us that we gotta have better contacts, we gotta have better networks, we gotta know the right people. But this is literally like your training so that when you actually do get in those spaces, you can speak to these people and they don't look at you like you some kind of, weird, idealist, hippie kind of thing.

[00:22:24] Mic: Exactly. That's my 

[00:22:25] DJ And ?: case. Yeah. Appreciate it. No, and I like how you put it because our audience, they need to hear this type of concept and idea of how it's done. Because again, they don't realize there are certain mundane aspects that you have to do. And then especially you coming from a student athlete perspective or athlete perspective in the first place.

[00:22:46] DJ And ?: I like how you said reps, right? Like you're doing these reps, right? These reps are to build. Morning, 6:00 AM I'm doing exactly yeah, like Kobe, like he is in the gym at four 30 in the morning, getting ready for a six [00:23:00] o'clock game in the afternoon, like in the evening. And to be able to pre prepare yourself for that.

[00:23:04] DJ And ?: I like that you said that because you're gonna go into a situation, whether it be a speaking engagement, whether or not you're selling a product. or if you're just getting prepared to go and do something at work, you're gonna have a high level of confidence. Now you've shot the ball many times. Yeah.

[00:23:21] DJ And ?: You're not gonna sweat or become nervous in that circumstance because you've prepared yourself mentally and physically. Do you agree with that? 

[00:23:30] Jonathan Jones: Oh, Mo, most definitely. And here's the kicker. Okay? Here's the kicker. When we all have the dream, right? We have, we go to sleep, we have the dream.

[00:23:36] Jonathan Jones: I want to be an entrepreneur. , want to be a world renowned speaker. I wanna be whatever. Fill in the blank. When we have the dream is seamless and the dream is perfect. You go up on the stage, everybody's yelling, people buying your products, like all this stuff is happening. You say, can't I get a Yeah.

[00:23:52] Jonathan Jones: Everybody says, yeah, but in real life and in real time, right? Because can tell motherfucker [00:24:00] if everybody says, I wanna speak, I can say yeah go find a place to speak. But. . But at the end of the day there's some other pieces that we're not accounting for because the dream, everything is together.

[00:24:11] Jonathan Jones: The puzzle pieces are all together. In real life. The opportunity that you get. You go door to a school and then you're like, I would love to speak, and you, I'd love to speak in a couple weeks. And they say, oh, we're actually having a small event today. Would you like to speak like that?

[00:24:24] Jonathan Jones: That's how it happens. You don't have the usb, you don't have the PowerPoint, you don't have the microphone. You're gonna go into a gym, they're gonna have 200 kids. The 200 kids are gonna be talking, screaming, yelling. Everything is going to be happening that you did not imagine. So if you don't do the reps and you don't do this work that you haven't thought of, then you're not going to be successful.

[00:24:51] Jonathan Jones: because have there been times where I've gotten the opportunity to speak and I didn't have a presentation prepared? Yes, but this is when you lean into the [00:25:00] reps because Gotcha. You think about, oh man, I told this story about when I tried to play baseball and I couldn't even hit the ball. I just hit the tee.

[00:25:07] Jonathan Jones: You tell these stories and you talk about what you were able to extract from that life lesson, and that brings us to where we are. We just have to realize that the dream versus reality, there's a very significant difference. Yeah. 

[00:25:23] Ta-Myia: You definitely use your words wisely but how do you.

[00:25:26] Ta-Myia: When you're speaking to those kids, how do you relate to them? Or sometimes when you're talking and you have a quivering in your voice, how do you overcome that? Is that still the reps? Are you just learning trial and error? ? 

[00:25:36] Jonathan Jones: The honest answer is really reps it's reps.

[00:25:39] Jonathan Jones: But in addition to that, cause I don't want somebody be like, oh, he just saying reps. But in addition to that , right? I don't want nobody to, but you get, you 

[00:25:46] Mic: get thrown for a loop twice a week, you're gonna figure out how to recover from it. 

[00:25:50] Jonathan Jones: You, 

[00:25:50] DJ And ?: what you said, what it sounds like, it almost sounds like a, like what a standup comedian has to go through.

[00:25:57] DJ And ?: Or any kind of performer. Oh [00:26:00] my goodness. But specifically a standup comedian, because they have to talk and keep the audience engage. Teach 'em. Yeah. Engage 'em, teach 'em something, play of them and modify That is difficult. It's, oh, get out there is, that's one of the toughest things you can do. So kudos to you.

[00:26:20] DJ And ?: Yeah. I see what you're This is, you gotta get reps. You, and that's what they always talk about, comedian, is they always talk about getting reps and being able to go up there like cold and make the audience fall in love with you and warm up. 

[00:26:32] Jonathan Jones: Yeah. You so you have to get the reps in, but then if we go a little bit deeper down, you have to do enough reps to where, what story will resonate with what specific audience.

[00:26:42] Jonathan Jones: Yeah. Because I can't, I. I can't give you all a message. Okay. I, so I'll just rewind the clock back to Clemson. When I spoke at the Clemson event, the Men of Color event in the room, I prepared the message for students. But as I'm [00:27:00] looking around the room, I see grown adults, right? I, so you have to begin to think, how can I pull on all of these things?

[00:27:11] Jonathan Jones: Because there, there's a message that's going to li that, that's gonna lend. If I talk about struggling hard work and doing things a certain way before we had dial up, that's for my adults. Then if I go over here and then we start talking about it, they gonna look at you all in technology.

[00:27:29] Jonathan Jones: E exactly. So you have to know what's gonna resonate, but then also you have to make sure that, you have to make sure that. You never tell a story without giving a point, and you never give a point without telling a story. Because just like you are, were saying you cannot engage somebody if you don't, if you don't hit on the heartstrings, right?

[00:27:50] Jonathan Jones: You have to hit on the heartstrings a certain way. Like you, you have to talk about a challenge that you had that, somebody else in that room is gonna resonate with. I'm [00:28:00] talking to a black audience. We can talk about how we have to work a little bit harder sometimes in certain areas to get certain things, because that's just the way it is.

[00:28:09] Jonathan Jones: , that, that's just the way, that's the way it go. That's the way the world works. It is just taking certain things into account and then making sure that even geographically, where you're speaking. Yeah. It's putting all those things together, dropping it in a pot, and I guess you can call it like a little gumbo speech.

[00:28:23] Jonathan Jones: So when you're, 

[00:28:24] Mic: when you're doing this when you're modifying these things on the fly is this, just because you've trained on it and you have this kind of like intuitive sense that you can draw on. Are you changing the play on, on, on the field or do you have like a set of like modular units that you can swap out in these presentations?

[00:28:45] Mic: Does that make 

[00:28:45] Jonathan Jones: any sense? . That makes perfect sense. The, I just pictured Peyton Manning as you're explaining that. . Oh, 

[00:28:50] Mic: Oklahoma. Omaha. We're not 

doing 

[00:28:52] Jonathan Jones: this presentation. We're . Yeah. So there, there have been a few times to where I started doing a [00:29:00] presentation and then I was like, you know what?

[00:29:01] Jonathan Jones: I'm not gonna do this one. Scratch. There, there have been few, there have been few times where I put together a slide and I was like, you know what? I put together the PowerPoint and I'm like, you know what I'm not gonna do this. To answer your question, typically the way I practice when I practice, I go through the presentation.

[00:29:16] Jonathan Jones: So I talked about earlier, about the vision and reality. So when I practice as if I'm calling on people to engage them. , and then I answer for the people, as weird as it sounds, but no. That's how you gotta do it. Yeah. But in real time, like LeBron and all the grades say the game slows down.

[00:29:33] Jonathan Jones: Yeah. It's so funny how slow the speech is going when I when I've practiced it and I called on imaginary people and I get them to chime in. So for me it's to the point now to where I know that if I say certain things that, I'll get people to raise their hand or I'll get people to engage and then based on that, then I'll ask them.

[00:29:54] Jonathan Jones: Have you ever been in a situation before? Have you ever faced a tough situation? Raise your hand. Everybody gonna raise their hand? Of [00:30:00] course. Yeah. . And then, the ones that don't. I say, okay, some of y'all are lying. Then I get the laugh. Yeah, it's privilege , so it's just z zigging and zagging.

[00:30:08] Jonathan Jones: Go going with that. But then also every once in a while, I know with adults or adult learners, I've realized that you have to bring their defenses down before they'll even see you as free shit. Yeah. As anybody. I can potentially take something from, especially if you're younger. Especially if you're younger.

[00:30:25] Jonathan Jones: So I like to pull on them in the audience Hey sir, what do you think about this? Because if I allow you to add value to this presentation, Then now you're gonna be locked in and now the guard has been lowered. Those are just a few strategies. Of course there's way more, and I know there's still a lot more I have to learn when it comes to speaking.

[00:30:42] Jonathan Jones: But, in my journey of seven years at this point, this is just some of the tactics and skills that I've learned and, just utilized. Man. I have 

[00:30:51] DJ And ?: a quick question to build off what we're saying before we move on to the next point. And I know in the era that we're in with specifically with student [00:31:00] athletes they now have an ability to gain monetary monetary products or, monies just to be street cohort cash from their name, image, and likeness deal that is now out here.

[00:31:12] DJ And ?: You have athletes out here now who are gonna be in marketing. They're gonna be allowed to go and speak for themselves in order to monetize themselves. Does that mean we get N C A 

[00:31:21] Mic: games 

[00:31:22] DJ And ?: again? Yeah, we are. They're supposed to be out next year. My fault. I knew that, on that. I ain't 

[00:31:27] Mic: been following none of this, but yeah.

[00:31:28] Mic: Yeah. Nor 

[00:31:29] DJ And ?: Dame College football games again. Yeah, college football's gonna be back. Notre Dame may not join, but college football coming back. So would you explain to our audience, especially those who are listening, who may be younger, who may be in student in the student athlete world, or who may want to use the new name, image, and likeness as a way to bolster platform, probably gain some earnings or et cetera while they do it, cuz.

[00:31:53] DJ And ?: I think this is a perfect time right now, where we're at with technology, et cetera, for people to be able to make their own streams of income from using their [00:32:00] own voice. But could you explain why it's so important for athletes, specifically student athletes? Cause I know older, professional athletes, they do this, speak for themselves and create brands for themselves.

[00:32:09] DJ And ?: Cause this is a new thing where now they're tied to a number and they have these numbers. You can see how much an athlete is worth and how much it's based on them actually building their brand. They already analyze this stuff. Wait, I'm sorry, 

[00:32:22] Mic: what? Now? They have a value based on a human being.

[00:32:25] Mic: Yes. Based on their social reach. 

[00:32:27] DJ And ?: . Yep. . It's real now it's here. It is actually here. 

[00:32:30] Mic: And we're talking, we're talking about kids that are like 19. 20 years old. Yeah. 

[00:32:36] DJ And ?: 19, 20 years old. We're gonna prom last year, 1.3 million on their name, image, and lightness deals based on their social reach and their ability to build a brand and they don't know how to speak.

[00:32:50] DJ And ?: That's crazy. Yeah. Could, would you be able to lend some of your wisdom to that? How important you think it is and strategies that these student athletes could use to help [00:33:00] build their 

[00:33:00] Jonathan Jones: brands? Yeah. So one name, image, and likeness. I'm a, I'm an advocate for it. . But at the same time, I think that this is also, th this has the potential to be a gift and a curse.

[00:33:11] Jonathan Jones: So I'm Move on. . The capitalism, it has a potential to be a gift and a curse one. I personally never, like, when we put values on people like monetary value rubs me the wrong way When I go on a site and I can scroll down and see how much. , you're worth evaluation of a person. Yeah.

[00:33:28] Jonathan Jones: And then I go on another site and I can see, okay, I'll give you $300 and you'll do this for me or that for me. I don't like that, , but I advocate for the student athlete to be paid. Okay. So let's go in deeper. If leverage correctly. And when I say if leverage correctly, there are some companies that are doing great things out here.

[00:33:44] Jonathan Jones: They're helping student athletes handle the money with taxes and get set up with LLCs. If leverage correctly. Wonderful. But at the same time, Our student athletes still need a level of financial education because if you give a student athlete a hundred thousand dollars [00:34:00] and they're a freshman what in the world, how can you, in what world can you expect that to have a positive outcome?

[00:34:07] Jonathan Jones: That's, and 

[00:34:07] Mic: by the way, there's some things you can't do with it too. You gotta follow some rules. 

[00:34:12] DJ And ?: True. 

[00:34:12] Jonathan Jones: There's a few dyna mine, there's a few guidelines and that's the part where I don't wanna go, not lie, because it it, it gets sticky because, some of them they can take certain deals, some of them they can't cuz it'll affect the money that they would get from financial aid and all this other stuff.

[00:34:25] Jonathan Jones: There's, of course it's gonna take some years from really iron everything out. However, if leverage correctly and if they I want one student athlete, I want one student athlete to take the stance of I appreciate these brands offering me these contracts for me to sign under them. But I want a student athlete to say, I would love for you to sign under my platform.

[00:34:51] Jonathan Jones: I e shout out to my guy, Justin Stuckle. He is he's track and field at the University of Auburn, and he gets it. Okay. [00:35:00] He's a guy that gets it. He's had sponsors on his podcast. In addition to that he's been interviewing the biggest coaches at Auburn. He gets it. He 

[00:35:09] Mic: knows his value outside of the field.

[00:35:11] Mic: He's monetizing it. Yeah. 

[00:35:13] Jonathan Jones: In the community. Yeah. Mo most def because here's the thing that we have to accept. If you sign a contract with an outside entity, right? , they may the deal is gonna be bigger because Yeah, they have stipulations, right? . Yeah. But if an outside entity.

[00:35:30] Jonathan Jones: Signs to advertise with you or signs to work with you, then you're gonna have more control. . And one thing that our people, and I'm saying for black and brown, the black and brown community, we failed to maintain control because the whole shiny object syndrome always loses us. We get lost in the rims, we get lost in the chain.

[00:35:54] Jonathan Jones: Even now, every from here and there, I'm like, man, I wouldn't mind getting a nice little chain, but I don't need a chain. [00:36:00] The chain isn't gonna set me up for a chain isn't gonna set me up for four years, 40 years down the line. . it's getting the long-term. To where ultimately with the long term play, this will set us up to where they can be successful far beyond the four years.

[00:36:19] Jonathan Jones: You give a kid a hundred thousand dollars, it's gone before they even graduate. Let's be real. Oh, yes. Yeah, exactly. Yeah. went long on this, but I advocate for ownership and I advocate for student athletes having podcasts because when they have the podcast, they become the face, they become not a brand ambassador, but they become brand partners with people.

[00:36:39] Jonathan Jones: . And when we structure these contracts and set these contracts up the right way, now they're not only gonna be winning this year, next year and the following year, but they'll have those deals like a variation of the Alan Ierson deal to where, when he earns 50 , still getting another check.

[00:36:56] Jonathan Jones: Or the Bobby Bonil deal. , when he, every year [00:37:00] for so many years, he's continuing to get mu, he's continuing to get millions directly deposited into his account. We need to have these conversations. So if they can be set up for these type deals so that they can, so their family can be good off of their athletic pross versus them just being good and then, after the four years, then we're just rolling dice.

[00:37:21] Jonathan Jones: Right. 

[00:37:21] Ta-Myia: So it's like leveraging long term. Long term. 

[00:37:25] Jonathan Jones: Most definitely. We're not even 

[00:37:26] DJ And ?: talking about 

[00:37:27] Mic: multimillion dollar MBA contracts here. We're talking about people who are in college. Yeah. . But if you're playing on a certain level, I was just thinking about this the other day, when if you're a student athlete, nowadays, and you become a social media influencer.

[00:37:41] Mic: , are you making money off of your athleticism? Cuz that's why everybody knows you. Yeah. It counts. And I think that's why they had to start making some of these changes is because the gray area between why you're famous and how you're famous gets so funky. 

[00:37:57] DJ And ?: Is it merit or popularity? [00:38:00] Popularity mostly.

[00:38:01] DJ And ?: Yeah. You see what I'm saying? Because you still, you're still supposed to perform, and this is what makes it weird for student athletes. If you are a, if you come in as a five star recruit and you build a good brand and you start monetizing off of it, but your play level drops or becomes subpar, you're gonna start losing money on one end, quote unquote.

[00:38:25] DJ And ?: But technically, if you can keep your popularity. like a Baker Mayfield. There you go. Like a Baker Mayfield. You can still exist. So it's interesting, and it leads directly into our next question. Yeah. Why should everyone have a podcast? And this is one thing we always think about and it's interesting, especially with, for somebody like yourself, Mr.

[00:38:45] DJ And ?: Jones, with what you deal with. I know my elder brother and I, we talked about this with, since the beginning of Covid 19 po podcast, they have been the forefront of diversity, diversifying topics of every type, having controversial conversations, sharing knowledge with [00:39:00] people that you don't normally get to be in a room with.

[00:39:02] DJ And ?: How did you, first of all, how did you tap into this world and, cause I know you do speeches and et cetera, and especially motivational. And when did you realize how to leverage this platform? Cause I know that's what we're discussing right now for student athletes, leveraging their brand. But when did you tap into podcasting?

[00:39:20] DJ And ?: How did you realize how to leverage this and why is it important to you? 

[00:39:27] Jonathan Jones: For me, I would say that I had like a rebirth of podcasting cuz I would love to say that, I started my podcast and understood what I was doing. Everything like that , which was right around 2016, which was not the case. I did about 275 episodes and then I realized that I was podcasting wrong.

[00:39:44] Jonathan Jones: Okay. Wow. Yeah, so 275 episodes and I was podcasting wrong because I didn't have a coach and I didn't have clear direction of the power of a podcast and how to leverage the podcast. But after I invested in [00:40:00] some coaching, I had what, it was like two or three podcasting programs. I went to a podcasting conference, like all this stuff and then I came back I put that podcast down cause I was burnt out cuz I wasn't seeing any money whatsoever.

[00:40:14] Jonathan Jones: And I believe in the holistic frame of monetization. So that's driving people to your podcast, which could lead to a speaking engagement or could lead to book sales. So that's what I believe in Yeah. When it comes to podcast monetization. But at the beginning of the pandemic, when I had a few speeches booked and the lady paid me the check ahead of time, then I got an email to where she said, John, we gave you the check, but we gonna need that check back.

[00:40:41] Jonathan Jones: She, yeah. , the check went on, bills and everything. I'm like, how am I supposed to give you this back if I don't even have it to give so ? So at that point, I had to figure out something quick and then I said, I wanna start speaking to student athletes because they're shutting down events on campus.

[00:40:59] Jonathan Jones: . But I was looking [00:41:00] around and I'm like, but. Student athletes are gonna be there. They're still going to go home. Like they, they're, they still got stuff going. They had student athletes in the bubble still. That's a university asset. Yeah. Yeah. They was like, people know that. Cause one of the schools I was reaching out to, cuz I was reaching out to schools.

[00:41:16] Jonathan Jones: But first I started a podcast called Beyond the Ball. And this was focusing on helping student athletes succeed beyond their degree. And then after putting out so many episodes, then I had a friend connect me with his girlfriend, who was like, John, you can speak to our athletes, they're virtual.

[00:41:31] Jonathan Jones: And this allowed me to get in what? A rep. So spoke to tc. Then after that then, I was telling them what I was doing with the podcast, then I got to speak to the University of Arkansas because why? We're all virtual. They didn't have to do anything. They just had to put me on engagement.

[00:41:48] Jonathan Jones: So that happened. But after getting to that point, I was like, I need to make this really shake. And then dr. Russell, who was with Vanderbilt University, she said, Jonathan, what do you [00:42:00] speak about? And me and her were supposed to connect for months, like she was going through chemotherapy and everything like that.

[00:42:07] Jonathan Jones: And she was like, Jonathan, I'll get to you in a couple months. I'll get to you in a couple months. She didn't know me from a can of paint. And then we had a conversation and then she was like, I see you. What you doing with the podcast? But what do you typically talk about? And I told her mental health. I told her student athlete transition.

[00:42:22] Jonathan Jones: And from that point, then she gave me an opportunity cuz she said the coach was focusing on mental. So we would love to see you do an engagement. And I thank God for Dr. Russell because that opened up the gate for me in seeing the power of what a podcast can leverage. So now I'm bringing it full circle.

[00:42:42] Jonathan Jones: Why do I want student athletes to leverage a power of a podcast? Yeah. Student athletes are in the unique position that nobody in the country is in. Why is that? John? Because student athletes, if I was a stu, a current student athlete, and I [00:43:00] recorded a podcast episode, and then I knew that I had a game the following night, I can post the link to the episode, I can pin it to the top of my Twitter page.

[00:43:12] Jonathan Jones: And then let's say I'm a football player and I go viral because of a catch that I did in the game. Now my page is going to boom. And just as, just by default, more people are gonna take notice to what I'm doing. Or even if they don't right away, eventually they will by way of them following me.

[00:43:32] Jonathan Jones: Student athletes have an already embedded population because we're going to a game. You're gonna be on a plane, you're gonna be on a bus, you're gonna be on a train, whatever, a ship, going to a location to where you can grab your friends' phones and have them subscribe to your podcast. You have access to a group of people and a population of people on a daily basis.

[00:43:56] Jonathan Jones: And I'm gonna walk through this equation really quick and then we go, I'm gonna be done. [00:44:00] You're 

[00:44:00] Mic: hijacking the national media. You're using e s, ESPN to promote your 

[00:44:04] Jonathan Jones: shit. It's so there, there's that. But if we start and develop a solid enough following, At our university.

[00:44:14] Jonathan Jones: Yeah. It reflects well on the university. Yeah. To highlight the student because yes, the student is doing what they're going to college to do. They're going to college to figure out what's next in life. But your influencer is going, you're gonna influence people to purchase things, but then you also can push out whatever message is on your heart that you have to give to the people.

[00:44:40] Jonathan Jones: And then further than that, you now, y'all, here it is, man. I've been saying this time and time again, a student athlete starts a podcast. Student athlete needs some money. I'm also coming back to control. The student athlete now is in the position to where, let's say they do a limited print of t-shirts.

[00:44:57] Jonathan Jones: They print 20 t-shirts, $20 a shirt, [00:45:00] quick, $400, depending on how good they can convey a message for the show. Yeah. And then repeat the process. Now you have people walking around campus advertising for your show. , ownership on steroids. Repeat the process. It just makes sense, man.

[00:45:16] Jonathan Jones: It just makes sense for me. I get so fired up. It just makes sense, . 

[00:45:18] Mic: No, it does. It really does. And the idea that there have been barriers to where, like when I was in school, if you had done that, like if I had started a podcast and started selling t-shirts and I was a student athlete, like I, I would've lost my eligibility.

[00:45:35] Mic: Yeah. 

[00:45:36] DJ And ?: You've been kicked. Yeah. 

[00:45:37] Mic: And that's and that's not gambling on a game. That's not throwing a game that's not getting paid by a university to show up when you normally wouldn't, that's literally taking entrepreneurship away 

[00:45:49] DJ And ?: from people. It's like selling lemonade.

[00:45:51] DJ And ?: At lemonade stand. They tell you can't do it because you're a student athlete. It's really? Come on. , but now you can, that balls back in your court and you can now utilize [00:46:00] that. So why wouldn't you? Because this 

[00:46:01] Mic: has been a very controversial thing because we know anytime they change any kind law, they're just gonna try to screw over.

[00:46:07] Mic: Somebody doesn't know any better, like that's 

[00:46:09] DJ And ?: , we know that they're gonna try to take advantage. The 

[00:46:11] Mic: universities ain't gonna get screwed in this deal. That ain't happening. 

[00:46:13] DJ And ?: , they can make their money, but I like the point that he's making and you're harping on it. The 

[00:46:17] Ta-Myia: younger, gentle are trying to be creative and Yeah, they do.

[00:46:20] Ta-Myia: They gotta use each platform differently, so many different ways they can make money. 

[00:46:26] DJ And ?: Yeah. And you don't realize it, but , you put it so succinctly yeah, I, if you don't do that, you'd be remiss to, to miss that opportunity. Yeah. Yeah, 

[00:46:35] Jonathan Jones: yeah. Yeah. . And then here's the other piece.

[00:46:37] Jonathan Jones: The cause, our kids are seeing it. The influencers of course, over the years, athletes, entertainers, everybody is doing all. But if we pay attention to what the, where the shift is really going, it is a happy marriage between sports, in between media, and it always has been.

[00:46:56] Jonathan Jones: Richard Sherman has a podcast. Kevin Durant has a [00:47:00] podcast. LeBron James has a collective of podcasts. It's not anything, it's not anything happening. She's right on accident. And with student athletes, they want to go in, let's create content, let's create content. But why go through the whole process of creating individual pieces of content when you can create a podcast and cut clips

[00:47:21] Jonathan Jones: You can sit there for an hour and you can record a podcast. if you did it for an hour, or you can just say, okay, this is an hour. Let me cut this into three different episodes. Ok. Lemme cut this into , 30 different one minute clips. You got 

[00:47:36] Mic: IG Post for the next two weeks. 

[00:47:37] Jonathan Jones: Easy.

[00:47:39] Jonathan Jones: That's, 

[00:47:42] Ta-Myia: they do it on YouTube all the time. 

[00:47:44] Jonathan Jones: That's what I'm, that's what I'm saying. They sitting there watching YouTube and a lot of 'em are uploading stuff on YouTube. And YouTube. I'm an advocate for YouTube, but at the same time, YouTube is also banned in certain countries. And true YouTube is great, but this is [00:48:00] controversial.

[00:48:00] Jonathan Jones: But I'm not somebody who believes just because you put it on YouTube, it makes it a podcast. Other people believe different. You need to have everything on Apple. You need to have that thing on Spotify. It's no coincidence that Spotify has paid multiple people, hundreds of millions of dollars to have podcast deals.

[00:48:18] Jonathan Jones: It's not a coincidence. The audio counts for something too, as well as the video. And 

[00:48:23] Ta-Myia: that's what the young people don't understand. They think it's all about video, and it's no, they're addicted to the video. Audio is as much important 

[00:48:30] Mic: as video, but that's always what we do. It's like when we are at whatever stage of life we are, especially the younger we are, like, we think that's where it is.

[00:48:38] Mic: You know what I'm saying? So if all you are doing is watching video on Insta, then you or TikTok, then you assume that must be the line. But that's it. It's the only video on TikTok. That's the only place you can do this. But at the same time, you have this like plethora of millennials that are waiting in line at the car rider pickup that's gotta get kids from school.

[00:48:56] Mic: And you know what? I'm listening to a podcast.[00:49:00] I can't be trapping in the pickup 

[00:49:01] Jonathan Jones: line. That ain't, 

[00:49:02] Mic: you can't that 

[00:49:02] DJ And ?: dude, I ain't. 

[00:49:03] Ta-Myia: Now I'm gonna leverage every single free resource. 

[00:49:06] DJ And ?: Yeah. And that's why I think you're bringing up to us today. Like you don't think about what you have until you know you may need somebody to come help you make an assessment of it, analyze the situation.

[00:49:18] DJ And ?: That's where the business coach comes in, making sure that you're taking the, that time to create your training schedule and get your reps in so you can't be prepared. And then at the same time, you're also making sure that you're leveraging what you do have to keep and hold ownership. Cause you keep saying that, Mr.

[00:49:38] DJ And ?: Jones, I'm paying attention to that part. You are not playing about that ownership part. And I think that's important for our audience to hear because a lot of our audience, they are folks who work in rooms where they do need to make sure that. That they're taking full advantage of ownership and ownership opportunities and potential to make sure that they monetize what they do and how they do it.

[00:49:58] DJ And ?: And not just the 

[00:49:59] Mic: ownership of the [00:50:00] monies afterwards, but ownership of the ideas. Because you can have complete ownership of the money afterwards, but if it's somebody else's ideas and you're just a mouthpiece, you gonna look back on that and not be 

[00:50:09] Jonathan Jones: happy. 

[00:50:10] Ta-Myia: Yeah. Isn't that why he said they, they should sign under you, which 

[00:50:14] DJ And ?: exactly. Point. That's a different strategy. 

I'm 

[00:50:16] Ta-Myia: the creative, like , I should be getting all the benefits. 

[00:50:19] DJ And ?: Yeah. Never heard anybody put it that way. 

[00:50:22] Jonathan Jones: E exactly. Because ownership. For one I believe cuz cause my dad's also attorney. I believe it, it goes, that ownership I believe is nine-ten of the law.

[00:50:29] Jonathan Jones: I believe that's how it goes. Yes. That's a room temp. So the rumor, 

[00:50:32] DJ And ?: It depends on who's the. . 

[00:50:35] Jonathan Jones: Sad. Sadly. Yeah, sadly. And depends on what your representation look like. But we need to teach and instill ownership. We do not want to be the borrower. We wanna be the lender.

[00:50:45] Jonathan Jones: . Yes. Period. Yes. Period. Because if not be okay, because here it is. If we, I and I'm going Kanye on this just cause Go ahead. Go Kanye. Wait. But like the whole [00:51:00] Kanye and Adidas thing, right? Yeah. They're saying that they still own the designs that Kanye created. Yeah. Yeah. Which means they 

[00:51:10] Mic: didn't really make it though.

[00:51:12] Jonathan Jones: They can't though. 

[00:51:14] Mic: I said, did he really make 

[00:51:15] DJ And ?: it though? Did he in conjunction with other creatives? He did. Oh yes. That's 

[00:51:20] Mic: just like he does his music. I figured he paid somebody who actually knew how to make shoes 

[00:51:25] Jonathan Jones: uhoh. But also, but at the same time, you can't, but you can't be mad at him for that because that's, at least he's, at least he's paying, there's people out here.

[00:51:31] Jonathan Jones: Yes, he does. There's people out here, sh shout out to Disney, allegedly who stole Lion King, oh, yeah. Oh. So it's just one of those things, but this is why we need ownership. This is why the Bible tells us our people perished for lack of their knowledge. Because if we don't know ownership, and then we don't have the intellect to know that we need a L C, we need a trademark.

[00:51:52] Jonathan Jones: We need representation, then we're gonna continue to be in the same cycle, and we're gonna continue to be the same player of a bigger [00:52:00] game. When we can be the owner of the game. We have to shift. We have to shift our thought. Yeah, 

[00:52:06] DJ And ?: I agree. I agree. And that's and I think a lot of folks who invest their monies like that, they receive from doing these things in, in, and I'll say trivial pursuits such as just shiny rims and the gold chains or the nice shoes, spend your money on a business coach

[00:52:24] DJ And ?: It is somebody who's gonna help you make sure that you're planning properly to reap all of the benefits of your energies and what you put in. I think, dang that's a strong point. And I want our audience to understand that because we always are asked, okay, so what steps do I take? How do I take these steps?

[00:52:44] DJ And ?: And if I'm looking for a blueprint to help guide me, what are a few pointers and et cetera that I can do that'll help ensure that I'm at least in the right wheelhouse when I'm making decisions? And I think from what we've been talking about today, , I'm not gonna lie. Those business coaches, they [00:53:00] sound like a good thing.

[00:53:00] DJ And ?: They sound like a great thing. And sometimes you may have to do it online. You may have to get a book or whatever it is to get that information and start moving in that path. But I think for a lot of folks out here who are looking to do podcasting, are looking to create and build a brand for themselves, that's something they may want to pick up on.

[00:53:20] DJ And ?: Cause I know we've never, we were never told that growing up, 

[00:53:23] Ta-Myia: ever. Can you talk about like, why you should brand yourself your name first? That's the first thing you should start off with. 

[00:53:32] Jonathan Jones: Your na your name is not gonna change. Unless you decide to change it, but 

[00:53:35] Mic: population does . 

[00:53:38] Jonathan Jones: Yeah. The thing about branding your name is the branding is gonna follow you wherever you go.

[00:53:43] Jonathan Jones: I e Kevin Hart. , right? Yeah. He's branded and then he comes with Heartbeat Productions and, some of the other things that he's done, but wherever he puts his name , he brings that value. So I like to I like to believe in branding yourself first. , [00:54:00] because at the end of the day, you are your first product.

[00:54:01] Jonathan Jones: If you're somebody who doesn't have any product, any book, any program, any course, anything like that, then people are gonna pay for your time if they deem it value enough. By taking the steps to brand yourself, this is going to elevate your authority and ultimately going to maximize your brand.

[00:54:19] Jonathan Jones: And then whatever you began to put your name behind or into following that, it's going to transfer that value. 

[00:54:28] DJ And ?: Dope. Yep. Dope. Good. Good information. Good information. Mr. Jones, you have made it through our gauntlet today. , I appreciate you being patient with us and going over these questions that we had and dropping a lot of wisdom, just solid information and strategies that people should look forward look to be taking as they move forward with their journey as entrepreneurs, podcasters, or just people looking to have a [00:55:00] good, a good business experience, man, especially in our community, it's something that in and being our community, I'm talking about the normal person, community.

[00:55:07] DJ And ?: It ain't a race thing, but just the normal community of regular folks out here. We don't get to hear this stuff all the time. It's stuff that I think, especially nowadays with the change that we experienced over the past two years, a lot of folks, and I know this is a big thing, a lot of folks are not going back.

[00:55:24] DJ And ?: to normal nine to fives, they're not going back. To their previous jobs. They're running their own businesses, they're creating their own brands, they're finding ways to get out here and touch communities and et cetera in a way that makes them happy and also gives them a livelihood. And I just know as a student athlete, especially as a former student athlete and thinking about athletes nowadays and their abilities and the options or I say options or access to points of influence that they have and their lack of using it.

[00:55:55] DJ And ?: I think this is something that a lot of them would like to hear or need to hear. [00:56:00] And a lot of athletes are waking up too. They're starting to pay attention to this and their effect. And that's like you said, the reason why you're seeing so many podcasts by well-known athletes and folks that we know out.

[00:56:11] DJ And ?: Who are giving us their experience and their wisdom that they picked up. And I think it is, it's vitally important for us as a whole, but because you made it through the gauntlet, it is now shameless promotion time. So I do want you what you got coming up. Yeah. Anything you got coming up, especially your social media handles, if you can give that to our audience so they can figure out how to get in contact with you, purchase your book find out what kind of speaking engagements you got 

[00:56:38] Jonathan Jones: coming up.

[00:56:39] Jonathan Jones: Certainly. I appreciate, you all taking the time to, to have me on the show. Glad to be here to hang out and slide through the gauntlet . But in, in terms of promotion, so I'm Jonathan Jones speaks on everything. Except for Twitter as Jonathan Jay speaks, cuz they didn't want me to, have my full name, I guess

[00:56:56] Jonathan Jones: But in terms of things coming up, so I have a training coming up geared [00:57:00] towards, speakers, coaching and consultants, people who are looking to. Start a podcast. Wanna learn how to leverage a podcast, just like what we talked about today. You can go to www.getpaidwithpodcasting.com. You can sign up for the training there.

[00:57:13] Jonathan Jones: And I, I would just encourage people to subscribe to my channel on YouTube. You can type in your podcast mentor and I'll pop up on YouTube. And that's the same title of my podcast show on all audio platforms, your podcast mentor show with Jonathan Jones. But, if people are looking and interested in starting a podcast, then that's where I should say they should go.

[00:57:33] Jonathan Jones: But thank you all for, for the opportunity and for the time just to, to share. Excellent. 

[00:57:39] DJ And ?: Excellent. Excellent. Do y'all have anything else to add today? Any other questions for Mr. Jones before we sign off? 

[00:57:44] Ta-Myia: We didn't get to talk about the TEDx talk, but That's okay. They can watch it.

[00:57:48] Mic: Google it. It's 

[00:57:49] Ta-Myia: on YouTube. Yeah, they can get the experience. But thank you for the great conversation. 

[00:57:54] Jonathan Jones: Most definitely. Thank you. Yeah. Excellent. Appreciate the 

[00:57:57] Mic: work you're doing out there. Everybody needs to like I think we're [00:58:00] at a time right now where there's the possibility for a lot of people to take ownership over their own pathways creations, yeah.

[00:58:07] Mic: Yeah. Their own financial situation. say that, and it sounds like I'm talking about 401ks and stuff, but really what we wanna be able to do is live our life on a daily basis, doing the things that we value not luxury and relaxation necessarily, but we wanna do the good stuff and not just have our life completely determined by stress.

[00:58:26] Mic: And accomplishing somebody else's goals. That's what a job is. If somebody else has a gold, it's too big for them to do. So they're paying you and you are giving up su substantial portions of your life and family. And stress and livelihood and Yeah. mental energy. And we all trying to liberate that.

[00:58:41] Mic: Yeah. So the work you're doing is helping people do that. So it's liberating work. Yeah. On a very human level. We appreciate that and 

[00:58:47] Jonathan Jones: support what you're doing. I appreciate you all. Thank you so much. Certainly. 

[00:58:53] DJ And ?: So this is DJ and what with Tamaya? Hey y'all. Mike, still here. [00:59:00] Hey, it. All right. Steve Guest, Mr.

[00:59:02] DJ And ?: Jonathan Jones speaks. We appreciate you joining us today. We want our audience to continue to tune in and follow Mr. Jones and whatever he is doing. Also, make sure that you spread our podcast love. Let the folks out there that, listen to this. Make sure that they're hearing these words that are coming across.

[00:59:18] DJ And ?: And other than that, man, I just wanna sign out from the Hilltop Globe Podcast. Stay safe out there. Be good to those folks around you. Blessings and peace.

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