THG 64 Jameka Murphy

[00:00:00] Ta-Myia: Hey everyone. Welcome back to another episode of the Hilltop Glove Podcast. Today we have the pleasure of speaking with Miss Jamica Murphy Jamica is a brand strategist, life coach, clothing designer, event curator and blogger. She is the president of 24 K Enterprise Consulting, which specializes in creative directing.

[00:00:19] Ta-Myia: She offers an array of services such as photo. Content slash Social media strategy, virtual Assistant Branding and business strategy. Jam's mission is to help clients identify their why and understand their why in order to achieve success. Her passion for people is the reason. F. For so much success in her life this far.

[00:00:41] Ta-Myia: Thank you for joining us today and thank you for being here throughout this whole process. Cause 

[00:00:45] Jameka Murphy: she's been with us for a while so patient. No problem. It's been a pleasure to be here and watch you all create 

[00:00:51] Ta-Myia: It's wonderful. Aw, thank you. Thank you. I know we can probably learn some stuff from you too, yes. Cause you do a lot. Yes, girl. So I need all the tea. I need the gyms. [00:01:00] I need the information. So tell us a little bit about your childhood. What was it like growing? Where did you grow up and what influenced you? 

[00:01:08] Jameka Murphy: Okay. . I grew up in Brooklyn. Brownsville, Brooklyn, to be exact. Oh, wow. . 

[00:01:14] DJ And?: Hold it down.

[00:01:15] DJ And?: Brownsville. Hold 

[00:01:16] Jameka Murphy: it down. Wait, why? Why was the, oh, wow. , you 

[00:01:20] DJ And?: came out so smooth. . 

[00:01:23] Jameka Murphy: You don't 

[00:01:23] Ta-Myia: gimme the that vibe. Yeah. 

[00:01:24] Jameka Murphy: Not at all. See, not at all. Yeah. But yes. And, At the time it, it wasn't a really great place to grow up. Yeah. But the one thing that my mom gave me was books. Ah, and I fell in love with books and I be just fell in love with creating through the books because a lot of times we didn't have money to go different places or vacations and things like that at the time.

[00:01:52] Jameka Murphy: . I would read the books and my mind created the space that I need. Oh, so that is like where [00:02:00] my background began and even my background in business at five years old, I started my own business. Wow. What kind of business was that? What kinda business was I, yeah, I was selling cakes and look, I am not a baker

[00:02:15] Jameka Murphy: That's when I realized that it wasn. The product, it was meat. , oh, you're a hustler. And how you treat people and the way your strategy and that. At that time, I learned that because trust me, at five years old, yeah. I was not, . It was not, it wasn't good. . You were selling them though. They were moving.

[00:02:35] Jameka Murphy: You were moving them tapes. The whole block. They was, but where you gonna make some more? I'm like, . You like cake? Look. Look cuz you know some of my cousins, they was rough. They. Meek, this ain't good. No, this ain't it. No, but the other people, they, they was, they were buying it cuz I went, I would go from house to house and I would speak to the people, hi, how you doing?

[00:02:59] Jameka Murphy: I'm buying [00:03:00] this. I'm and selling this. Would you like to buy? And. It, I knew they were buying into me. , not necessarily just what I was selling. . Wow. So that's my background. And just also, that's where my background in community came from. Because we all didn't have a lot, so we banded together in a lot of things like getting together, collecting bottles, and going, buying stuff to have a little party like

[00:03:25] Jameka Murphy: Yeah. That helped me with. Wanting to see the community do. , wanting to see the community grow and having that sense of community, no matter what you have, if we have each other, we have a lot. We all, we got, we all. Do you have any siblings? I do . I have a brother and a sister. I'm the oldest

[00:03:43] Jameka Murphy: My brother, the youngers, he's a bodybuilder. He's actually in the competition right now. . Good luck. Hey, good luck. A pro body builder. Okay, I gotta put that out there. . Oh, he is sponsored? Yes. Oh, he pro . He pro he's sponsored, he pro. And my [00:04:00] sister who's seven years younger than me she is what?

[00:04:04] Jameka Murphy: She works with me like we all, it's a family business anyway. Yeah, I saw that when 

[00:04:08] Ta-Myia: I was looking at your website. Okay. 

[00:04:09] Jameka Murphy: Yes. And, but she, at her regular job, she is a developer for basically they develop educational, programs for Google or Microsoft to teach their people how to. Train. So she, I like that type of stuff. Training, 

[00:04:25] Ta-Myia: training material about teaching people, but making it simple. 

[00:04:28] Jameka Murphy: Training. And she, and that path came along through different types of jobs that she was in. And then actually that particular job, she, what they said she wasn't qualified for, but she went after it anyway because she knew that she really was like, her resume did not say it, but.

[00:04:46] Jameka Murphy: Mine, her soul did once she begin it, working out well for her. 

[00:04:51] DJ And?: Beautiful beautiful. That's always good to hear. , back to those cakes. , I'm five years old with them. Cake. What kind of cakes was you making? 

[00:04:58] Jameka Murphy: Oh, strawberry [00:05:00] and sweet potato pie. Like really strawberry cakes. Yes. I had a little, and this, I don't know how old y'all, but I'm 44.

[00:05:09] Jameka Murphy: Uhhuh . It was like a easy bait of it, but not really like this. And I actually still have it. Like You still heavy it? You have? Yes. Wow. It's so old . It doesn't work. So cool. I dunno. . Hey. At least you're 

[00:05:22] DJ And?: still happy. It, you were just talking about documenting. Yeah. 

[00:05:24] Jameka Murphy: Hold onto it. See, I stopped baking cuz one time I did and my brother was like, I don't want this dog food oh Lord.

[00:05:31] Jameka Murphy: Look after that I just gave it all up completely. Oh my goodness. Then it was strawberry cake. And sweet potato pie. Because I watched my grandmother make sweet potato pie and I was like, grandma, teach me. And that goes back to, one thing that you guys were talking about earlier about passing down.

[00:05:48] Jameka Murphy: Yes. , Recipes if you don't pass down different things. We'll never know, right? We'll never have it. And and then my mom would make straw cake. So she told me that, Hey, and [00:06:00] yeah, but I still, baking is just not it for me. . 

[00:06:04] Ta-Myia: See, y'all got me feeling bad. I'm 32 years old. I ain't never been in the kitchen making no Thanksgiving meals Jesus, ah, feel like I need to talk to my family.

[00:06:11] Ta-Myia: know, Like somebody has 

[00:06:12] Jameka Murphy: to teach you, someone has to teach you and you don't need to feel bad. It's not you. , it's film. Okay. Don't worry about it. . 

[00:06:19] DJ And?: And that does lead into this next question cause you just had to hear this cuz , because Alright. You're a female, you're an entrepreneur.

[00:06:25] DJ And?: We know you wear many hats. You have to, right? Yes. But I just gotta know from this first thing about the five year old bacon, do you consider yourself a creative or a hustler? Both. Okay. Explain. Explain this a little bit to 

[00:06:35] Jameka Murphy: us, because my soul. Loves to create, like art is everything to me. , like every part of art, every part of it.

[00:06:46] Jameka Murphy: Music , theater, the theater, like everything. So 

[00:06:50] DJ And?: pro performing to actually make 

[00:06:52] Jameka Murphy: visual. All of that is like to my soul. However, . [00:07:00] coming from a family that hustled in a different type of way. . . Yes. . Thank you. Thank you for saying it like that. Yes. The hustling part. Still is in me. So I take what I know as far as creative and use that because I feel like a lot of people wanna have businesses.

[00:07:19] Jameka Murphy: , they wanna be creatives and make money, but they don't wanna hustle. , good point. They wanna sit back and just be like, I made this, everybody supposed to love it. Good point. No . Like how are you putting it out there? , what are you doing? What are you making them want from you? Just because you put your heart and soul into it don't mean someone wants it. The value. Yes. , how do you create value? And a lot of times is you have to push it out there. No one is gonna just come when you are have let's say you're making a song and people are, hundreds of songs are pushed out a day.

[00:07:48] Jameka Murphy: How is your song gonna stand now If you're just sitting there, you're not doing anything. Yeah, and I have found that a lot of people just, they feel sorry for themselves and be like, Nobody's liking my music or [00:08:00] nobody's fighting my business, , but what are you doing to make that happen? Yeah. Just cuz you open the business don't mean somebody's gonna come to it.

[00:08:07] Jameka Murphy: Yeah. That's when the hustling 

[00:08:08] Ta-Myia: should 

[00:08:08] Jameka Murphy: kick in. That's why. , I say I'm both because I'm not waiting. I'm not waiting for anything. 

[00:08:13] Ta-Myia: That's the New Yorker. Nah, I like this. Know New York is hustle. That's why I learned about them. That's why I went up there for a couple days. I said Uhuh.

[00:08:20] Ta-Myia: Y'all do a lot of walking 

[00:08:21] DJ And?: and don't care if it's a good product or not. And that's what I like. Which, what you started off with that. Talk about that being five years old and being out there baking and then not being good people, buying your personality and buying the idea that you were selling behind it, not just the product because man, I can harp on so many quote unquote creatives and artists out here who actually have a shit product, but they do great marketing.

[00:08:45] DJ And?: Yes. Great marketing soldier, boys should have never made it. great marketing. He is. 

[00:08:50] Ta-Myia: It was about timing. His timing. Oh, timing and marketing market. 

[00:08:52] DJ And?: Mike Jones is going back. Old School Bank Jones. Yes. Why everybody know this man number, right? Marketing. . Blew it up. Made it look good.

[00:08:58] DJ And?: Marketing is [00:09:00] amazing. And that's what you see a lot. And I know they'd always talk about the machine when it comes. Artists. Artists and creatives, and how the machine can literally make you sometimes you don't have a machine and you have to be your own machine. Oh, yes. And that's where the hustle comes 

[00:09:13] Jameka Murphy: in.

[00:09:13] Jameka Murphy: Correct? Yes. I am I don't agree with people feeling sorry for themselves. , if something's not happening, make it shake. Especially this day and age. So many ways make it shake make a shake. Faith without works is dead. . Yes. Like you can't sit there and just be like, oh, I'm gonna, it's going happen.

[00:09:30] Jameka Murphy: Yes. . No. Get up and make it happen. You can believe that it's on the other side, but you gotta get up and walk. To the other side. 

[00:09:38] Ta-Myia: Preach Cole Miles. Don't get fed. Preach, preach like, Ooh, 

[00:09:41] DJ And?: it prot enough here today. Go ahead now. I like the church. I like when church come on the podcast, she'll tell you, I like when the church comes to the podcast.

[00:09:48] DJ And?: I'm. 

[00:09:49] Ta-Myia: Oh, really? Oh, wow. We're like, we going, yeah. We be in sync sometimes, . 

[00:09:58] DJ And?: That's how you know we've been around each other. [00:10:00] Yes. 

[00:10:00] DJ And?: . 

[00:10:00] DJ And?: Dang. All right, man. All right. That made my day. Question. All right, so we figured out that you have a balance between your creativity and your hustling, right? And the importance of it.

[00:10:08] DJ And?: Now, how do you keep your. flowing. When you're doing and handling multiple projects, because you do at once, do you have to let it go at times just to become a business-oriented mind hustle like 

[00:10:19] Jameka Murphy: mindset person? Yes. That is, oh, wow. That's a great question. , because I feel as if I just experienced that.

[00:10:27] Jameka Murphy: , that's funny. Like I had so many different things going on for different clients that . I didn't have time to feel. And with creativity, for me it's feeling , I was doing a lot of thinking, but not feeling, and I just felt weird. I need to be creative. It's something to feel, right? Yes.

[00:10:50] Jameka Murphy: And that does happen, that balance. Sometimes with creativity it can go away. So I will shut down. . And right now I don't even watch certain TV [00:11:00] shows. Yeah. I don't do certain things because I don't want, as a cloud, my judgment and my creativity because I'm so deep into creating. , and I don't want anything to come into that.

[00:11:09] Jameka Murphy: But when I'm trying to find my creativity, again, I definitely just. Take time away from everything. I love silence. Yes, silence is like my best friend. I agree. My husband, he knows he will be in the room with me and I won't talk for four hours sometimes. . Yeah, but you fine. You're fine. Fine. I'm not angry and he knows it and but then I'll bust out with some type of idea or something, but I just love to just sit in silence and let my.

[00:11:38] Jameka Murphy: Talk to me. Can I be weird for a second? You downloading, go 

[00:11:40] DJ And?: ahead. All so you know what that's called. And you, downloading, she downloading. But even better than that, the absence. Create, that's where birth comes from. Out of the void. Yeah. And so you create void with the silence Yes.

[00:11:51] DJ And?: To allow you 

[00:11:51] Jameka Murphy: to birth. Birth, yes. 

[00:11:53] DJ And?: Yes. And I know a lot of people don't understand that. And I know, growing up my father understood that balance. He was like, all right, I know for you all to be [00:12:00] geniuses. He always tease about this. He's man, my dad would say this. He'd say, man, if y'all really, if you all really understood how smart y'all are, y'all be dangerous.

[00:12:07] DJ And?: Yeah. But he would understand you like. , go let them sit by themselves for 30 minutes to hour. Don't bother 'em, just go, let 'em go over there. And as a child, I was like, why is he making us sit over here by ourselves , like we didn't do nothing wrong. So what your thoughts. Yeah. I didn't understand what that meant.

[00:12:20] DJ And?: I thought it was punishment. It's not punishment. Yeah. And especially as a creative in this day and age, with the amount of the barrage of inputs and stimuli that we have, you do have to take your. , put yourself to the side so that you can breathe. And I 

[00:12:36] Ta-Myia: know you know this.

[00:12:37] Ta-Myia: Yeah, I'm, I just wanted to reiterate cuz you do a multiple of things, but you've been with us sitting here for about three hours. I've never heard your phone go off and I like that because, good point. When people have their phone going off and I'm just like, how do you deal with that all day? Like hearing notifications?

[00:12:51] Ta-Myia: No, I cannot do that. Like literally sometimes I'll ride with no music. Yeah. 

[00:12:57] Jameka Murphy: Now I can't do that . I really can't. [00:13:00] Can't really? My son music. I'm a music to music. What color? My music, everything. Oh, okay. Like I'm talking about every, any and every type of music 

[00:13:08] DJ And?: I can listen. Can't listen to Island vibes.

[00:13:09] DJ And?: You listen to jazz? Yes. You 

[00:13:10] Jameka Murphy: can do some r and b. Frank Sinatra's like one of my favorites. You really? New York? Yes. New York right now , but I have to have music. It is also a part of my. Worship. Just, not just with God, but just with life, period. Yes. Yes. So I need. all the time. Yeah. . It's can be a, I don't know.

[00:13:33] Jameka Murphy: It's an addiction baby. That used to be 

[00:13:35] DJ And?: my, that was my problem. I had a problem with it. I would play one song. Oh, ask him over and over just one song. 

[00:13:43] Jameka Murphy: Song. This gonna be last time last time. But it don't ever be the last song. Nope. No. I had a problem too. A 

[00:13:49] DJ And?: Tribe called Quest.

[00:13:50] DJ And?: I'd be playing man. I'd be playing one tribe called Quest song. Remember? I would, which. So I have two songs that I really like to play over and all over and over again. So rhythm [00:14:00] devoted to the Art of Moving Butts and then off also pen and a Pad. Pen and pad. Okay. I'll keep playing it.

[00:14:04] DJ And?: If I'm ever moving or if I'm trying to clean. There's certain songs that I just play Yes. Over. It puts me in a mindset Yes. To be able to do what I need to do. Yes. So I can 

[00:14:13] Jameka Murphy: agree with you on that. Look with my phone. If you look, it's a lot of notifications. I was about sendage it's from TikTok, it's from Facebook Messenger.

[00:14:22] Jameka Murphy: Everybody asking me all types of questions, but. . I know for sure that okay, I'm in this space right here, right now and I'm devoted to this space right here, right now. So this, I have to give this to my attention. Mine. Wow. And some clients will be jealous if I'm with another client and I'm giving them that attention.

[00:14:40] Jameka Murphy: . And don't let it be on social media. That's where you at. That's why you're not answering. I'm like, we pay attention to that. That's why I'm 

[00:14:47] Ta-Myia: scared of the social media. Sometimes it's like dangerous. It tracks you. Sometimes I can't post something. I'll be like, all right, let me wait till this is over with the post something.

[00:14:54] Ta-Myia: Cuz people literally be like, oh, they'll get jealous. 

[00:14:57] Jameka Murphy: Yeah. Dang. Good lord. It's not serious. [00:15:00] Yeah. It's crazy, but I like to give people, when I'm giving my time or attention, I like to give my full-time attention. , when you all were doing the. Interview I'm listening. I'm also imagining what the other person is saying based on you guys, what you were saying.

[00:15:15] Jameka Murphy: . So I'm interested in listening to that now because it was so interesting just to hear one side. Yeah. But I'd like to just put myself right there and just. Feel that moment, present moment. Awareness. 

[00:15:27] Ta-Myia: Perspective. Yeah. That's, I respect. 

[00:15:29] Jameka Murphy: Do you meditate sitting over here listening? Yes, I do. See, I do.

[00:15:31] Jameka Murphy: I know 

[00:15:32] Ta-Myia: I be picking up vibe. I'm a vibe person. I'm a vibe. Will 

[00:15:37] Jameka Murphy: read love. See, I feel it. I feel I'm an empath in a highly sensitive person. . Okay. So like I have to kinda. Have those releases because you can feel everything. , but I like it like that. , but I've always been that way. But I really do like it that way because I feel like you can relate to other people better.

[00:15:58] Jameka Murphy: One of the biggest [00:16:00] issues I feel, even in business, people think about themselves, not about the customer. True and true. When you go into it that way, you like, oh, I'm gonna make my logo this way because that's what I like. . . But can your customer. can they relate to? Can your customer read the font?

[00:16:16] Jameka Murphy: , cause they 

[00:16:17] Ta-Myia: communicate well. Is it inviting, engaging. 

[00:16:19] Jameka Murphy: Exactly. So diverse , you cannot, you have to be able to not be so selfish. Yeah. And pick up on other things from other people. In op open, I, one thing I say often is remain open. . And we remain open to our feelings, our heart. So many.

[00:16:37] Jameka Murphy: It's hard to do though. Yeah. It is because sometimes it's overwhelming. Yeah. , very, it's overwhelming, but it does help make you a better person in the long run. . It does. That kind 

of 

[00:16:48] Ta-Myia: goes right into the next question. Enhancing a brand, so branding is one of the most important things to consider when establishing a business.

[00:16:55] Ta-Myia: How do you enhance each client's brand? 

[00:16:58] Jameka Murphy: The first thing that I do [00:17:00] is I ask them, Why are you doing this? And I don't take on just any client. Okay. If I feel like you tell me, oh, I just wanna make some bread, guess what? , you're not for me. You're not for me. Oh wow. It's somebody else that's discipline that can take you on and maybe help you.

[00:17:21] Jameka Murphy: I wanna know what's your passion behind what you're doing, because that will keep you going. , when you're not making money. , your passion will keep you going when you are not going viral. Your passion and your why will keep you going. So you have to have something else to hold onto besides money or being popular if it's a true cause and dedication behind what you're doing.

[00:17:45] Jameka Murphy: , you will hold onto it. So that's the main thing I ask. And sometimes they don't know how to answer. Yeah. So I will break it down into smaller pieces of what was the idea behind this? And then eventually they will find their why. , and we work [00:18:00] from their why, and okay, how do we showcase that whatever your business is, whether it's.

[00:18:09] Jameka Murphy: Upstate Circle Friends is also one of my clients. Or if it's someone that does hair, whatever that is, let's take that and show you. to the people. . And I think a lot of people 

[00:18:24] Ta-Myia: don't do that. Yeah. They miss that whole process. Sometimes it's like a disconnect. Yes. But it all's about who you 

[00:18:29] Jameka Murphy: hire. Yeah.

[00:18:30] Jameka Murphy: Let's not replicate. I'm not like if somebody has something good going on Yes. Look at that. Yeah. However, be unique. Yes. Like in the social media world, people are trapped with trying to be everyone else. , I'm not against social media. , I love it. . Yeah. Obviously. Yeah. Yep. It's great business to me.

[00:18:50] Jameka Murphy: Yes, it is. However, you do have to stand out. You can't just do oh, I'm gonna do this challenge. What they got to do with your hair brand? [00:19:00] Like why is you over here doing good knees when. what your, what? Somebody needs your, say again. 

[00:19:05] DJ And?: Why y'all out here doing good needs . 

[00:19:07] Jameka Murphy: But 

[00:19:08] Ta-Myia: you everybody have good needs that you said that about challenges because everybody are, everybody's doing these challenges.

[00:19:12] Ta-Myia: Everybody's watching the same what is it when they do the little competition? People when you know bad with it, when people rap against each other or sing against each other. Oh, set up 

[00:19:21] DJ And?: the uh, the little verses, Joyce, 

[00:19:22] Ta-Myia: the verses, everybody watching the verses like, and it's oh my gosh. What's your why?

[00:19:27] Ta-Myia: Yeah. Why are you doing that? People don't even ask themselves Why? I've never watched Not one verse. You're ready. But 

[00:19:33] DJ And?: that's why I think it 

[00:19:33] Jameka Murphy: fell off. Yeah. And I now, I did. But it was the pandemic. Like I was, but so crazy. But that's why 

[00:19:39] DJ And?: it felt . It had a why at that moment. 

[00:19:42] Jameka Murphy: When the Y went away it's gone.

[00:19:43] Jameka Murphy: It's gone. Proved your point. Yeah. You proved your, we're going back outside. Yes, we're going back outside. Actually. Go to your show. You. Exactly. And there are some people that are still afraid of going outside, but people wanna get back to that feeling of being around other people and actually [00:20:00] seeing, being smelling and seeing 

[00:20:01] DJ And?: human beings.

[00:20:01] Jameka Murphy: 

[00:20:01] Jameka Murphy: As much as sometimes they don't smell. Yeah, you're real. . But everything is not for you. Sometimes it's just, yeah, it's fun. But should you put that into your. because people will look at it and we gotta be honest and be real at how people look at you. Yep. Like people will be like, oh, , I don't wanna go.

[00:20:22] Jameka Murphy: I don't want, I can't trust her to do my nails. Or whatever it is. Yeah. You have to be real. and realistic about the expectations of your customers, so you don't have to do everything that everybody is doing out there. Simplify, 

[00:20:39] Ta-Myia: right. And how do you get that across to them? Yeah. Because some people wanna do everything.

[00:20:44] Ta-Myia: I'm say, yeah. You being a business 

[00:20:46] Jameka Murphy: owner, how do you I'm very blunt. Okay. And I feel like I have to be. Yeah. Because if I'm lying to you, if I try to soften it up, then you're not, a lot of times you might not listen. Gotcha. But I'm not abrasive. I'm just [00:21:00] honest and sugar cold. I ain't walking on an extra.

[00:21:02] Jameka Murphy: And then I do, sometimes I do, I dos and I'll be like, that's smart. Take that down. , take. I was about to ask you, the branding 

[00:21:11] DJ And?: type tell people to separate their personal from their 

[00:21:15] Jameka Murphy: branding. Yes. But sometimes it's still connected. so you are the brand. That's it. And I say it all the time.

[00:21:22] Jameka Murphy: Gotcha, gotcha. So if people know this is your brand over here, but they still know you as and that's your brand and your. on your regular site, saying how somebody ugly and somebody child ugly or something very negative. With shades, you are about to lose customers. In any demographic, 

[00:21:43] Ta-Myia: any.

[00:21:43] Ta-Myia: Yeah. This is 

[00:21:44] Jameka Murphy: not based on we living in cancel culture. Yes. It's not just with celebrity. Yes. So how 

[00:21:48] Ta-Myia: do you handle that? Cancel culture. being a branding, consulting enterprise. How 

[00:21:54] Jameka Murphy: do you Oh lord. It's very difficult because I do want people to be themselves. , I don't [00:22:00] necessarily believe in cancel culture.

[00:22:01] Jameka Murphy: Yeah. But that's what's happening. Gotcha. So you have to be extremely careful with what you approach and what you don't . But if you stand on something like the whole Kyrie situation. Yeah. If he stand. , I commend him for standing on that. , if someone tell me, I really believe in this.

[00:22:18] Jameka Murphy: , say, Don't go back now. Because you stand when once you put it out there, we not changing it, right? We not doing that. We're not doing no 

[00:22:25] Ta-Myia: PR , right? Not, we not like 

[00:22:28] Jameka Murphy: oh Lord can 

[00:22:28] Ta-Myia: stand out 

[00:22:29] Jameka Murphy: messing on social media. No, you better stand on me. You just stay there. If that's something that you say and you're not gonna take it back, whatever it.

[00:22:38] Jameka Murphy: I will help you figure out a way to say what you need to say in the best way possible. 

[00:22:42] DJ And?: Mm-hmm. ,, why is it so important that you stand on it though? If you put yourself out there on something, 

[00:22:47] Ta-Myia: not because you are your word. Your word is everything, right? 

[00:22:50] Jameka Murphy: I believe that. Is that what it comes down to?

[00:22:51] Jameka Murphy: Just that I do believe in having some respect for your word. And now, if you change your mindset, you learn something different, [00:23:00] right? . That's different. You 

[00:23:01] Ta-Myia: apologize, 

you 

[00:23:02] Jameka Murphy: do a statement, it doesn't damage your authenticity. I'm gonna be, I'm gonna be honest about my own self.

[00:23:06] Jameka Murphy: , I'm a sports fan. Yeah. And I had made a joke about playoff p like . Yeah. Because he kept saying oh, I'm playoff P I'm playoff P. Right? . So he never, actually, never showed up, did anything, never up. Never showed up. So when I read that he was dealing with depress. . I actually, cause I was making, I was doing jokes on Facebook about it, everything.

[00:23:31] Jameka Murphy: So af afterwards, after I found out that, because I'm also a mental health advocate. Oh wow. I, you couldn't go on. I went and I wrote a whole statement about my apology. He might not have ever seen it, but somebody else. Somebody else that knows me or somebody other child that know me. , they may feel, they see that and they see that I have learned from my mistakes and my judgment.

[00:23:55] Jameka Murphy: . So once, if you do learn something and you feel different [00:24:00] coming back and being grown about it, not fake but Right. That's a difference. Being real and grown about it is how you, if you do have a true change of heart, but not just because, It's trendy to be changing. That's what I was 

[00:24:13] DJ And?: wondering.

[00:24:13] DJ And?: Yeah. Yeah. It has to come from a place of realness, 

[00:24:16] Jameka Murphy: right. Because sometimes people, they just flip flop too much. Yeah. And that's, oh, because you saw somebody else do that. And this and this. Everything is just what's trendy and we fall into it in so many different ways right now. 

[00:24:30] Ta-Myia: How do you decipher between that?

[00:24:33] Ta-Myia: Because if you're a branding consultant, I know you're all on each social media site. Yeah. And on each trend, so how do you handle that for not falling into 

[00:24:43] Jameka Murphy: that? sometimes what I would do, it depends on the client or leveraging it. How do you, yes, like I would see, okay, this is trendy. You know what this might be good for you to do.

[00:24:55] Jameka Murphy: , this fits your personality. And that's something that I have to do. I have to learn [00:25:00] all of these people, personalities. Mm-hmm. .. So you gotta bring this to 'em. Yeah. 

[00:25:03] DJ And?: Oh, that's hard. 

[00:25:05] Jameka Murphy: and I have to know who they are and not just their business, their home life. And that's where the life coaching come in.

[00:25:10] Jameka Murphy: Okay. Because, okay. I feel like if your life is a mess, your business will be a mess. And so none of my clients is not just, oh, we gonna do this for business. It is everything. . 

[00:25:24] DJ And?: So it's a full marketing platform when you do their. It's everything from A to Z. Yes. They're fitting into that brain that they're creating.

[00:25:33] DJ And?: When you see it, and we know that you're working on it, it's not just a facade. It's not like somebody just trying to hide I like how you said earlier, talking about being like, like PR stuff. , technically you don't do pr. You really are building brands from the 

[00:25:45] Jameka Murphy: ground, such as pr.

[00:25:46] Jameka Murphy: I wanna have goal 

[00:25:46] Ta-Myia: and fix mistakes. Scandal. Scandal, yeah. 

[00:25:49] Jameka Murphy: I love that show. Yeah. Yeah. Even though they do call me like the hood, Olivia, Pope. , I was about to say. Yeah, 

[00:25:53] Ta-Myia: exactly. But people don't understand the difference between the PR and the branding, consulting and [00:26:00] strategists.

[00:26:00] Jameka Murphy: It's different things. It's very like we have to start from the ground up. . 

[00:26:03] Ta-Myia: Foundation mission statement. Why? Yeah. 

[00:26:06] Jameka Murphy: Man, how you come across Uhhuh like in two, your customers like target audience. That when I preach that one, get on them. I'd be like, what's the, all your audience, everybody?

[00:26:19] Jameka Murphy: No. Narrow up. Narrow down. If you're selling to everybody, you're selling to no one. , repeat that one more time for audience. Yes. If you're selling to everybody, you're selling to no one. Yes. Because everyone is different. . . Just if you have children. and you have multiple children, they all different, you have to speak to them different.

[00:26:35] Jameka Murphy: . , you have to correct them in a different way, like they like different clothes or whatever the situation may be. So you need to figure out who do you want to be your client? And I'm say narrow it all the way down like age. class and what type of glass of wine do like red or white? Wow.

[00:26:53] Jameka Murphy: Because this will help you figure out how are you gonna brand to them and marketing. , [00:27:00] how is it gonna speak out to them? 

[00:27:01] Ta-Myia: And it helps narrow down your marketing schemes and tactics. Yeah. 

[00:27:05] Jameka Murphy: So you're not just jumping all over the place. , if you're a 23 year old hair stylist.

[00:27:11] Jameka Murphy: , you probably, your target audience is probably gonna be people younger than you. , and then maybe just a little bit like, so you need to immerse yourself in everything. They, what type of music they like. It's. If they listen to Lato, you need to be listening to Lato too. Like you need to be good points.

[00:27:28] Jameka Murphy: Good, good points. All good points. You need to know how to relate to them. The lingo. Yeah, exactly. 

[00:27:34] Ta-Myia: The ling lingo, the hairstyles, they're gonna communicate with you. Everything. 

[00:27:37] Jameka Murphy: Yeah. Yes. And that's something that when people have already started and they have to come in on the back end. Breaking, breaking down what they used to do.

[00:27:47] Jameka Murphy: Yeah. And building up what they're doing now is, that's the most difficult, the most difficult part I was about to 

[00:27:54] DJ And?: say, cuz this, and I will tell you, you are blowing my mind with this right now because I [00:28:00] understood what a brand was like. You think trademark brands and all this stuff, but you don't think about everything that goes into it.

[00:28:06] DJ And?: Is this expensive now? That's what I must ask because it is. All right. Could you explain this to, cuz again, having to know how this stuff works properly, what are we talking about cost-wise when it comes to having a brand created just like our, ballpark figures for, one person, 

[00:28:24] Jameka Murphy: influencer.

[00:28:25] Jameka Murphy: So if I'd like to start from the total beginning. Okay. . And most of the time though, I do work with people from the beginning and then maybe I offer three months. Okay. For you to start up , and then sometimes it's just. every month. people have me on retainer. But for your first starting out?

[00:28:46] Jameka Murphy: For me? , it's a thousand dollars. That's understandable. And but that's not charge, charge more. You're a trademark. See and copyright. That's what I'm saying. Yeah. Because I don't do that. I send them to a paralegal. [00:29:00] Oh, she does that. And then you also have to pay your fees for whether you're getting.

[00:29:07] Jameka Murphy: copyright or trademark in your state or federal. . And those are different as well. Okay. And I will help you go through all the stages of getting everything that you need for those particular things. Cuz you gotta have certain things to show, like whether you're trademarking a tagline or logo or whatever. It's certain things, but if I don't know how to do it, I'm not doing it. I do have team of people that. They can do that type of stuff. 

[00:29:34] DJ And?: You have folk that you could refer them to. With the professional 

[00:29:37] Jameka Murphy: acumen to get the job done. So if you were really talking about getting completely started with everything I would say it's about 3000. Okay. Roughly. Yeah. Roughly, yes. Roughly. 

[00:29:46] DJ And?: like having those numbers, especially for our audience so that they can have or have some kind of conceptualization. what it really is out there. Instead of just thinking I'm just gonna get my hundred dollars together. Yeah. And go jump on my Instagram and they'll be popping 

[00:29:59] Jameka Murphy: [00:30:00] tomorrow.

[00:30:00] Jameka Murphy: Yeah. Or people be like, oh, all you need is $150 to get an llc. Okay. But just cuz you have a llc, that doesn't mean you have a business. Yes. You better find some funding like . It's just it takes a lot more than that, that those statements get on our nerves and, tax time come around, we gonna start seeing them again because people like tell other people what to do with they life.

[00:30:20] Jameka Murphy: But that's just, you 

[00:30:22] DJ And?: know. Oh, that's a good point. Yeah. Yeah, 

[00:30:24] Jameka Murphy: yeah. You're right. This, it's gonna come out soon. , but it's not true. Yeah. Like it's, it takes a lot more than that. It's so many people that have LLCs right now. , but they don't know what to do with 'em. I was about to ask 

[00:30:35] DJ And?: too, with out of the pandemic, I know we did see the influxes like explosion of people creating their own businesses, and having LLCs and et cetera.

[00:30:44] DJ And?: Do you think that is all a trend in that we will. Reverse in that cycle all the way down and we'll weed out those 

[00:30:52] Jameka Murphy: people. You think it's gonna stay? I think because a lot of people got tired of working. When Okay. Pre time when the pandemic hit. Yeah. We [00:31:00] had some people. With the P stuff, T triple P

[00:31:04] Jameka Murphy: But I do know a lot of people that was like, I can't, like I had clients call me at work, I'm quitting my jobs today. I can't do it anymore. I need you. Yes. I can't, I'm burnt. Yeah. I'm burnt out. Especially people in the medical field. . Yeah. . I do believe, and especially in our community, I do see a lot of positive changes even with not just having a business, but sharing.

[00:31:34] Jameka Murphy: Like we sometimes we're gatekeepers, okay. We don't wanna tell people how we got on. We don't wanna tell people. The magic sauce. Because we think that's gonna leave us out. . But I do see a difference. I do see more people coming together and that's something I'm very big on. , like I like to bring people together.

[00:31:51] Jameka Murphy: Yeah. And that's a great thing that we do here at Upstate Circle of Friends also. But I do see it growing. I do. See a [00:32:00] community. Of black entrepreneurs growing together and coming together and gaining more knowledge together. . So that, we could have more of our own.

[00:32:12] Ta-Myia: Especially if your sister does that training. Yeah. On it, them training seriously. Videos. 

[00:32:17] Jameka Murphy: No that's a point we just got, that's one. We could do so much together. 

[00:32:22] DJ And?: Yeah. And we should be. I know we were having, Kevin and I were having this conversation the other day about groups and different communities.

[00:32:30] DJ And?: How, and this is funny cause I heard this guy say this on a YouTube podcast, but, oh. Or a podcast that was on YouTube, but the gentleman said, oh yeah, us. Yeah. We help everybody in our. I won't say the name of the community, but we help everybody in our community. We always reach back and pull our friends up.

[00:32:47] DJ And?: If I have a friend over here, I'm not gonna send you over here to this other business I'm sending you to my friend. If you have this issue going on, you need some shoes, you're going to one of my friends. And like you said, for some reason when it comes to us, [00:33:00] we don't understand that yet. I think it's gonna come to a point.

[00:33:03] DJ And?: It's coming to a head right now. We're gonna understand. Okay. I understand. It's not that you're, and I always tell people it's not. That I'm hating or disliking somebody else, but can I love myself? That's correct. Is it okay for me to love me? Do you not want me to love me? If so, what's wrong with you?

[00:33:17] DJ And?: That you're telling me I can't love myself. , 

[00:33:21] Jameka Murphy: you went extremely deep on that because I think that's a community issue. , but I believe it is. A culture. Yeah. It's a black people issue. Yep. Yeah. I'm gonna just put it out here. It sure is. We, a lot of us do not love ourselves. . And so to the root as a collective to the root, we.

[00:33:39] Jameka Murphy: Don't love ourselves because individually we don't love ourselves. It shows, which goes back to slavery. , because were we ever taught that we were important or good? No. Yourself down for four years. Yeah, exactly. So it is very difficult for us. Like sometimes I be, I see great things happening and I'm like, I wish this [00:34:00] wasn't Big news, like when you see it shouldn't be right , this is I just feel like it was normal. Why sell simple? It's simple. I wish it was some of the things that we do. That's great. I'm happy for it. Uhhuh, but I wish it was just normal. 

[00:34:11] Ta-Myia: Like a common thing. Yes. This should be common. Yes. I should see this every day. , 

[00:34:15] Jameka Murphy: right? Every day. Every day we have to work more on the internal.

[00:34:20] Jameka Murphy: And loving ourselves a little bit more. As people and then maybe. We won't be afraid of each other so much. 

[00:34:26] DJ And?: Yeah. Do you see this coming through when you're doing your branding work a lot? I would assume 

[00:34:29] Jameka Murphy: Yes. Yeah. Because a lot of people, they don't, if they don't love themselves, they don't know themselves.

[00:34:35] Jameka Murphy: Yep. 

[00:34:37] Ta-Myia: So when you're trying to get the answer that why your brand, you don't even know what you branding. Yes. Yeah. Yes. So do you prefer clients allow you to take full creative control when handling their brand, or do you want them to engage in the process and 

[00:34:50] Jameka Murphy: hands on? I would like to have engagement.

[00:34:52] Jameka Murphy: Okay. I really do. I don't want to create a bunch of little jamica . Like I know people that do that. Yeah. Or they'll [00:35:00] be like, oh, just let me do your page or let me do, I don't like that. Yeah. It's not you. , again, it's, I want you to be incorporated into your brand. . So if I just take over completely, that's not fair.

[00:35:11] Jameka Murphy: Yeah. Because I have a nine year old client. I have to, and my daughter helps with that, but she's about to be 20, but it's still I gotta think, how would this nine year old engage . And when I'm writing out certain. Cashs quotes. Yes. Hashtag I feel like 

[00:35:29] DJ And?: that nine year old kind, 

[00:35:29] Jameka Murphy: grown, something like that.

[00:35:31] Jameka Murphy: So I just went in and just was like talking like me. It'd been like some grown very hood stuff. , I have to, I have, we have Zoom calls and things like that, so I can see how she speaks and she, I'll send it to her. She'll like, yes, that's it. You got it. You got it. Good.

[00:35:46] Jameka Murphy: Nine-year-old. Yeah. Little nine-year-old. Nine-year-old. I'm like, okay. What's 

[00:35:51] Ta-Myia: the uh, diversity of your clientele? 

[00:35:53] Jameka Murphy: I mostly work with nonprofits. Okay. And [00:36:00] small black business owners. Understood. Yeah. But the small black businesses are very different. Okay. Like all around the board. Nurses, Paralegals podcasts nine year old children.

[00:36:17] Jameka Murphy: yes. Clothing, boutiques realtors event planners. Just it's on the rain mix of everything. Yes. And it is I am not gonna say I wouldn't work with anyone, but. For me, I do enjoy helping the black 

[00:36:34] DJ And?: community. Yeah. Would you be, how about to ask that? Would you be open to branching out and working with corporate entities?

[00:36:41] DJ And?: I don't think so. Okay. That's why I asked. Cause I know you said nonprofit to start off and then I Yes. So yeah. So 

[00:36:46] Jameka Murphy: yes. I work with Three, three nonprofits right now. . And it's actually probably the hardest, the nonprofits. Yeah. Because it's a lot, it's not somebody just trying to make money so they can live.

[00:36:59] Jameka Murphy: , it's, we are trying to [00:37:00] find resources. , we're trying to do things to. Fun, something that's really meaningful. . So for me it's difficult because I take that with me. I put my passion into everything. . So those are the most difficult ones, but I don't think I would wanna do that.

[00:37:16] Jameka Murphy: Other people asked me that, so 

[00:37:18] DJ And?: Coca-Cola came and they was ringing that doorbell and they had that check and that. Said 15 million. They're like, put some brand for the black community. That's what they would say 

[00:37:26] Jameka Murphy: if they said, 

[00:37:27] DJ And?: we got a new Sprite commercial. I, we need Chris 

[00:37:29] Jameka Murphy: Brown on it. She bought a chain.

[00:37:32] Jameka Murphy: I bought one even bigger. I'm trying to be out here. 

[00:37:38] DJ And?: That's a question I always have. It's almost like the, right now, the current Deion Sanders, Jackson State. , Deion Sanders, you're doing so well at Jackson State. Would you be willing to go to a big school like Michigan or South? And I wouldn't want him to.

[00:37:49] DJ And?: He turned it down. He finally told his players. He's I'm not leaving. So 

[00:37:52] Jameka Murphy: That's the thing for me. I do, I'm not, I love being successful . , but. , [00:38:00] I know that this is my calling and my purpose and that's bigger than anything else. , that's why 

[00:38:04] Ta-Myia: you purpose to say no if she know, she knows 

[00:38:08] DJ And?: she ain't messing.

[00:38:09] DJ And?: No Coca-Cola. No. No Sprite over 

[00:38:11] Ta-Myia: here . No, you do a lot. So how do you manage your work life balance and everything? We kept asking? Bothers important. So 

[00:38:18] Jameka Murphy: care is it. Woo, y'all. This one I'm gonna feel guilty about because I really don't. , I kind of work and then I 

[00:38:30] Ta-Myia: crash. So you work a good under pressure fourth quarter?

[00:38:33] Ta-Myia: Put her in the game. Coach . Oh, she's 

[00:38:35] Jameka Murphy: Jordan, put her in the game. She's Jordan. I'm working on it though. I am. Okay. Because I do know that it is much needed. . . I take time, like I said, when I'm downloading , but I don't feel like I have enough time. Chilling. Yeah. Do you sleep well at night?

[00:38:49] Jameka Murphy: Do you get to rest? No I have insomnia, but that's because I have ptsd. T s? . Okay. So not 

[00:38:52] Ta-Myia: related, like you said, you're empath, so you feel an energy, like I know how you feel because I don't really have a lot of time, but I get a lot of stuff done [00:39:00] and it is done successfully and well, but it's I don't even know how I'm managing.

[00:39:03] Ta-Myia: I don't even know how I'm here right now. Yes. Think strength of God. Yes. Yeah. Literally. I 

[00:39:07] Jameka Murphy: really don't. She's right. Yes. So I understand what you're talking about. I just. Just keep going. . I gotta, I just gotta do this. That's 

[00:39:17] Ta-Myia: that New Yorker state of mind. She's a 

[00:39:19] Jameka Murphy: New Yorker y'all. 

[00:39:20] DJ And?: No, seriously plus like you think about it, you know you're necessary and that you're needed.

[00:39:24] DJ And?: That's also fuel to the fire. . keeps you pushing forward. If it's almost, I know they always talk about life expectancy in that men's life expectancy is less than women's because by the time we get to 70, they don't need us no more. . So like at least with women, they're like, yo, can you hold his grandbaby?

[00:39:39] DJ And?: Would you mind watching this? Can we get some cornbread, cook? And so because of that, y'all lived in 80, 85. We just 72 we're like, ah, family is no more. Lemme go ahead and move on to the next level. And so we go to see the ancestors and so I , I think that is true in this case. 

[00:39:54] Ta-Myia: Something wrong with you.

[00:39:56] Jameka Murphy: I wanna see our men around a little bit longer y'all [00:40:00] could, we need to be useful. Guess 

[00:40:01] DJ And?: we gonna start learning how to make cornbread and sun 

[00:40:03] Jameka Murphy: man. Yes. And definitely changing diapers, stuff like that. So y'all can be around longer. Yeah. Yeah. Serious. I think y'all 

[00:40:11] Ta-Myia: probably just need to slow down.

[00:40:12] Ta-Myia: Hey, your mental, slow down. Your mental, that goes back to the meditation. Y'all should come do some yoga with me. 

[00:40:18] Jameka Murphy: On 

[00:40:19] DJ And?: our, she trying to get, my wife wanna go, my wife do wanna go to your class. She's yo, arm. When she keeps showing me your, to my 

[00:40:25] Jameka Murphy: story, , we we just recorded a podcast and we had a topic about men's health and really if you look at, and celebrities and probably people, yeah.

[00:40:37] Jameka Murphy: There has been a lot of men. 50 and under dying. Yes. Whether it has been natural causes or violence. Yes. Men are not taking care of their stress levels. No cortisols ly . So yes, y'all need to get to yoga. Y'all need to get to therapy something. Not 

[00:40:56] Ta-Myia: just football games every Sunday. Hey 

[00:40:58] DJ And?: man, what did they say?

[00:40:59] DJ And?: They say in the winter, [00:41:00] they put all the sports on for men so we can help us with our sand. Our seasonal 

[00:41:04] Jameka Murphy: affected Seasonal. Depression. Depression. Yeah. Yeah. But sometimes, look, I know cuz October's my favorite month cuz every sport is on. Yeah. Starts, yeah. It pops. , it can be stressful. It does. Especially like the Lakers right now. Oh my god. They stressing me out. They need to 

[00:41:19] DJ And?: leave LeBron on the beds right now. 

[00:41:21] Jameka Murphy: Live. Rest. They stressing me out like it's stress me out. Yeah. So we men, we need y'all to go. We need other ways and go to the doctor. Yeah. Don't be afraid. If you need to find a black doctor, find one.

[00:41:34] Jameka Murphy: Yeah. Because I know so. . Yeah. 

[00:41:36] DJ And?: That's part of the fear for the fear. Yeah. Seeing somebody who's not in your community and entrusting their evaluation of you. Yes. Yes. Knowing that there is difference between, it's scientifically proven. There's difference between races on how certain medicines affect you.

[00:41:50] DJ And?: Dosage. Amounts. Also, le reading certain levels in your blood are different, and if you don't have somebody who's aware of that, you won't feel safe. 

[00:41:59] Jameka Murphy: Even. [00:42:00] Therapist, if you need to find a black therapist, do that as well. And I know this is off topic, however it just came in my mind, so I spoke it

[00:42:08] Jameka Murphy: No, it's on brand because we definitely, we need y'all. Yeah, we 

[00:42:11] Ta-Myia: do as, as much as y'all need us. Look, you feel important now. Oh yeah. You 

feel 

[00:42:14] DJ And?: good? See, stick around. You 

[00:42:16] Jameka Murphy: may stick 

[00:42:17] Ta-Myia: around. , do you have an idea? Not an idea, but a client that you want to work with that you.

[00:42:23] Jameka Murphy: Yes, . I always say that my dream client would be, and I I won't sound sexist, but a young man that is going to be in the pros, but I want to start working with him in high school. , because I am a sports fanatic. I see what you're saying. I, these stories of these situations where these young men ruin their lives with so many bad decisions. , I would love to get a hold of them before the world does. Yeah. [00:43:00] And not just me, but surrounding a foundation for them to have a great team around them so they're not. Making the mistakes that so many of them are making. , there's too many people that are just eager to get from them and that it bothers.

[00:43:20] Jameka Murphy: It bothers me. So that is the one client that. , I would love to have it and I would do that just for free. I like that answer. . 

[00:43:28] Ta-Myia: Y'all hear y'all? That's y'all. 

[00:43:29] DJ And?: Y'all hit her. Yeah. I love that answer because it's almost in a protective situation and I don't get that with a lot of a lot of young athletes, whether they be male or female or otherwise not.

[00:43:40] DJ And?: Going to people that actually have their best interest. In mind to keep them in a focused and safe environment so that they can achieve properly and then bring it back to the community or their, that's it. Bring it back to the Bring it back. Bring it back to the community. Correct. Yeah. Not OJ Simpson [00:44:00] status.

[00:44:00] DJ And?: And we run into that issue all of the time. And it doesn't matter where you're at, I'll put it like this. Case in point, Britney Griner. She ain't got her community with her My fault. I'll deal with that later. But her community's not with her. If we, if , she was still with our community, if we still owned her, I'll put it like that.

[00:44:17] DJ And?: I doubt she'd be having that issue that she's having right now. 

[00:44:19] Jameka Murphy: And it, it is a sad situation. It's sad. . But the one thing I did say too is that, She also people like, oh, free her. Free her. Yes, that's true. But she knew she was over there. That's my point. So the same, her community she had, she should have known better, but somebody should have been there.

[00:44:38] Jameka Murphy: If Britney got that in her, she do that. Yes. Like you, like Brit, you need to get on this phone. You need to get to the claim. Make sure you that. Make sure, 

[00:44:45] DJ And?: make sure you got that. Yeah. I e When it is time for bags to be packed, you ain't packing it. , we're packing it and clean. , this is my.

[00:44:51] DJ And?: She's not in her community. I can't talk the way I want to talk, really wanna say, but she's not in her community. So the people that were quote unquote there [00:45:00] to look out for her really did not have her interests at hand. They just wanted Brittany to be happy being Brittany. And at that time, it sometimes takes people in your own community to tell you, no, stop 

[00:45:08] Jameka Murphy: me.

[00:45:08] Jameka Murphy: Because I just don't even just be like, oh. Brands? No. When you go somewhere to speak, I'm there. I'm asking you what you're wearing. Thank you. What's your head like this? I'm full. I'm all in. Yeah. Thank you. It's not Jen. Yeah, because I'm very, I'm a protector. . Yeah. And I wanna make sure you look good all the time.

[00:45:25] Jameka Murphy: , it doesn't have nothing to do. with it. Don't anything else, but making sure you rise to the top and you continue also to be happy and healthy. , that's refreshing. Hear like we, we need to make sure like that if you know somebody is doing stuff that they not supposed to be doing and they can ruin their whole life, somebody gotta be like, nah, don't do that.

[00:45:48] Jameka Murphy: You keep it real with 

[00:45:50] DJ And?: us. Just as easy as keeping you from driving. under the influence. It's 

[00:45:55] Jameka Murphy: simple things. So simple. Yeah. And some people just be like, oh, whatever. That's, to me, that's not, you don't [00:46:00] love him. Accountability partner. . Ex. Exactly. Yeah. Like we I'm just I'm that type and I'm small, but I'll be like, you not getting in that car.

[00:46:07] Jameka Murphy: What you doing? But that 

[00:46:10] Ta-Myia: Brownsville come out. You can be like, Brownsville, text me When you get there. When you arrive. When you leave in. Yeah. 

[00:46:15] Jameka Murphy: Yes. I like that. Yes. And we need. Like that. Because we have to protect one another. 

[00:46:19] DJ And?: Yeah. Yeah. I agree man. You made me feel good. Yeah. That made my day . So what 

[00:46:24] Ta-Myia: can we expect from you in your business?

[00:46:27] Jameka Murphy: Okay. Outside of the branding, I we do have the second season of Man Cave coming up and we are doing something totally different this time. I don't know if anybody's seen man cave with Southside Dre. But we popping a little bit right now, , but we're definitely doing things a little bit different this time around the second season.

[00:46:50] Jameka Murphy: We'll be premiering soon and I'm soon to be working on my own podcast. Okay. Dope. That's cool. And that one is just [00:47:00] simply , letting people tell their story like about life, period. Cuz people tell me so much. And I'm like, wow you really went through that. You should let other people know how you came out on the other side.

[00:47:10] Jameka Murphy: . Yeah. 

[00:47:10] DJ And?: Yeah. Cause you're getting all these stories firsthand. Yeah. In order to build. So I know it's a lot on your mind. Yes. 

[00:47:15] Jameka Murphy: You have a name yet. I do, but I'm not gonna say it because I told somebody and then they took it. Ooh. And so I had to change swagger, jackets. . So see, that was my fault.

[00:47:26] Jameka Murphy: . Yeah. For telling them. And then also not having it trademarked already yet. Yeah. Before releasing the information. So that's bad for the brand strategist. I made a mistake. 

[00:47:36] DJ And?: Y'all heard that? Y'all heard that? It's a lesson to learn. Yeah. Audience lesson to learn. 

[00:47:41] Ta-Myia: So how can people find you on social media, website 

[00:47:44] Jameka Murphy: book you you can find me on.

[00:47:48] Jameka Murphy: Instagram or TikTok as Meet the Creator. You can also find our business on Instagram and Facebook, 20 4K Enterprise. And we also have a [00:48:00] website, 20 4k enterprise.com. And as my sister says, If you don't see it on the website still acts cuz we get it done. . 

[00:48:08] Ta-Myia: I know that. Need a hashtag that, that's a hashtag right there.

[00:48:11] Ta-Myia: Put that on the shirt, seriously, I like your necklace. Tell us a little bit 

[00:48:14] Jameka Murphy: about that. Thank you. I'm a Libra and it's funny because you have the balance post and I. I don't feel like I have a law balance. . So I'm trying to gain it like, cuz I'm the type of person I will go from like zero to a hundred like that real quick.

[00:48:32] Jameka Murphy: Or I'm gonna be super passionate or just cut you off completely. . Yeah. Yeah I am very into learning more and more about myself. . So I try to figure out why you do, why do you do this? , why you do what you why you like this? Why do you think like this? So yeah, this is just, a reminder and I'll always do certain things to everything I wear has a point, 

[00:48:54] Ta-Myia: meaning, yeah. It's like ing. Yeah. Yeah. So how many times a day do you ask yourself? Woo. . [00:49:00] 

[00:49:00] Jameka Murphy: How many hours? 24. Okay. Every why? Yes. I do. Why? Lord? Why? Yes. Look, that's a good practice. So I myself practice.

[00:49:11] Jameka Murphy: Why? Yeah. Why you do this? , why you signing up for this? . Why you not just at home chilling. . But good point. That's when I know, you know why this is your purpose. , you're supposed to be doing this Get to , 

[00:49:24] DJ And?: man. You done made my day today. I'm not gonna lie. It's a great conversation.

[00:49:27] DJ And?: I appreciate you hanging out with us today, literally hanging out with us today. 

[00:49:30] Jameka Murphy: It's truly been my pleasure. You all are amazing. Thank you. And I likewise. I wish you know the best for you all. Like I'm gonna be like listening, tuning in. Yes. Please. To those and tell everybody elsewise about it because this is wonderful.

[00:49:43] Ta-Myia: Yeah. Refer, refer your 

[00:49:45] Jameka Murphy: clients to us. Oh, . Yeah. We'll give. You get there, . 

[00:49:49] DJ And?: This is DJ and what with Miss Tamaya? What's up? Y'all skip in the background. Yep. You and Miss Jamica, thank you for joining us today. You're welcome. We appreciate you. We'll be sign out for the [00:50:00] Hilltop Globe podcast.

[00:50:01] DJ And?: Hope everybody has a beautiful Saturday. Go out there, tell somebody you love them. Peace. Bye.