The Hilltop Glove Podcast
The Hilltop Glove Podcast is where culture meets economics. Based in the Carolinas, THG explores Southern creative life through candid conversations with artists, entrepreneurs, musicians, organizers, and cultural leaders. We talk about hip-hop, art, business, politics, identity, community, and the forces shaping the South—but underneath every conversation is a bigger question: Who creates the culture, who owns it, and who gets to benefit from it? The Hilltop Glove: Where Culture Meets Economics.
The Hilltop Glove Podcast
Allen Powell | Beamer, Benz, or Bentley | Episode #108
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Welcome to an exciting episode of The Hilltop Glove Podcast! Today, we are pleased to present Allen Powell, the proud owner of Details Count Professional Detailing LLC. Details Count is dedicated to providing meticulous detailing services for vehicles using high-quality products and state-of-the-art equipment. What makes them unique is their focus on customer service, offering a special 10 percent discount to hospital staff, military personnel, firefighters, educators, and law enforcement officers. They also provide rain checks within 24-48 hours, ensuring reliability. With over a decade of experience, Details Count specializes in hand-washing, shampooing, buffing, and pet hair removal to give your vehicle a top-notch appearance. Operating from two convenient locations in Columbia, South Carolina, they strive to meet their customers' diverse needs. Join us for an insightful discussion with Allen on entrepreneurship, as he shares valuable insights on running a successful detailing business that prioritizes customer satisfaction.
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Welcome to this exciting episode of the Hilltop Glove Podcast. Today we are thrilled to introduce Alan, the proud owner of Details Count Professional Detailing LLC. At Details Count, they take pride in using their top-tier products and cutting edge equipment to deliver meticulous detailing services for your vehicle. What sets them apart is their commitment to customer care, including a special 10% discount for hospital staff, that's me, military personnel, firefighters, educators, and law enforcement officers, offering rain checks within 24 to 48 hours. Details Count is your go-to reliable auto detailing services with over a decade of experience in the industry. Specializing in hand washing cars, shampooing, buffing, and pet hair removal, Details Count goes above and beyond to ensure your vehicle looks its best. With two convenient locations, again, two convenient locations located in Columbia, South Carolina, they are dedicated to meeting the diverse needs of their customers. Join us for an enlightening conversation on entrepreneurship with Alan as he shares insights into running a successful detailing business that truly cares for its clients. How are you doing today? I'm well. Excellent, excellent, excellent, excellent. That's what I'm talking about.
SPEAKER_02Present in account for present and accounted for.
SPEAKER_00I'm well. Yeah, I know we were having a good conversation when we first stepped in, so I'm happy that you're here with us, that you haven't let go of the Before we even get started.
SPEAKER_02When's your birthday?
SPEAKER_00November 2nd.
SPEAKER_02I said Virgo, Scorpio.
SPEAKER_00Yeah. Scorpio, the other, you know, you know, you know, Scorpio's in the house today. Okay. You don't usually get two Scorpios in the house. I don't really do the whole horoscope thing. I know, look, this is a good thing.
SPEAKER_02I still felt the vibe. I said, I just want to know.
SPEAKER_00I was born, I'm here, on the road.
SPEAKER_01That's it. You know, people are like, oh, you're a Scorpio, so you may potentially act this way. Act like that on purpose. Exactly.
SPEAKER_02Tell us a little bit about yourself.
SPEAKER_01Yes, yes.
SPEAKER_02Well raised, brothers, sisters.
SPEAKER_01Well, I have one sibling who resides in Palm Beach, Florida. We're originally from Palm Beach, Florida.
SPEAKER_00Okay. Florida in the house. Y'all crazy down there too, man.
SPEAKER_01Y'all are. Depending on the depending on the area. Like Miami. They ain't gonna count them the same.
SPEAKER_00Pow pow. They ain't the same as it.
SPEAKER_01You know, Miami now is it's its own state almost. True. No, they they they're considering themselves as their own state.
SPEAKER_00But what about the panhandle? That place is not normal.
SPEAKER_01It's not, it's close to Alabama. Yeah, you know, Alabama's like Georgia.
SPEAKER_00Yeah, stuff like that. Backwoods, back, yeah, front woods, sidewoods, yeah, it's waterwoods.
SPEAKER_01It's there.
SPEAKER_00I don't know. I get talking to people from Florida, they know.
SPEAKER_01Yeah, it's yeah, it's it's horrible. Mm-hmm. See, I'm not watching. I grew up in Palm Beach. That's nice. So that's different. I can't even pretend like I'm a thug. Yeah, from Palm Beach. Like, really, it doesn't correspond with thug. That area. Well, actually, a lot do. Which ones?
SPEAKER_00Which ones?
SPEAKER_01Um Lamar Jackson. Actually, he's Palm Beach. Yeah, he he's from Boynton Beach area. Fort Lauderdale, like you, gotcha. But he went to Boynton Beach high school. You know, so yeah, Lamar Jackson, who plays for the Ravens and stuff like that. Anquan Bolden. That's a guy right here. Yeah, Anquan Bolden. He's from Palm Beach County, from like Belle Glade and Pawoke area. Like, and then a gentleman by the name of Ricky Jackson as well. That's my friend's dad. He played for the St. Santa Fort. Oh, I know exactly what you're talking about. Yeah, so yeah. Yeah, so those guys are from Palm Beach County.
SPEAKER_00They got raised well. No gang banging or cocaine selling. That's what I'm talking about.
SPEAKER_01So we'll say that, you know. Um I think there's a lot of individuals that kind of, you know, they do a lot of different things, but they just don't get caught. So that's nice. That's why the whole judge thing is judging people is kind of weird, you know, because the circumstances that they've been put in. Yeah, that's a bit big. I mean, it's almost like, you know, because I see a lot of little kids, and you know, they're like, well, I'm homeless and like 15 years old. I couldn't fathom that. Like my son, he's 11. I couldn't fathom that. You know, so I couldn't look at him like, wow, you 15 years old with a like a headache. Yeah. You know, so it's you know, so you never know what uh walks of life people may come from. So back to your walk of life. Yeah, coming out of ball.
SPEAKER_02Um what was it like growing up?
SPEAKER_01It it was good. I can't lie. It was that's good.
SPEAKER_00That's good, that's refreshing to hear. I like to hear black people say they grew up well. That's nice.
SPEAKER_01That's a good thing. Yeah, I I think I think what has happened, I think we have been kind of geared towards toxic traits in our community. You know, it's like cool to be, you know, homeless where I got it out of the mud. Yeah. Well, I don't I don't want to get it out of the mud. Like I have parents that so I won't have to get that out of the mud. Yeah. You know, so but I I can like how was your schooling?
SPEAKER_00Like, did you have a good experience, middle school, high school? Good grades? Yeah.
SPEAKER_01Yeah. I well like C B C. You know, I think it's one of those things you ever like with you see a lot of people that, you know, I guess made it. Their family dynamic wasn't great. So they had to work a little bit harder. I think, you know, our family dynamic, my sister and I, it was pretty cool. So we didn't have to struggle. So I don't think we put forth the effort as much. Yeah, you know what I'm saying? Because my mom and dad was like, we're gonna make sure you guys are good.
SPEAKER_00So it's not that you couldn't, it's just that let me just be a regular kid. Exactly. You ready? You're George W. Bush. Exactly. Yeah, he was the. I mean, think about it, you didn't have to see the average student, man. Come on, it's nothing wrong with that.
SPEAKER_01So, but growing up, it was great. We it was funny. My friends used to say, you guys are like the rich kids and stuff like that, which we didn't look at it from that um standpoint because I had the the the Nintendo and the Sega Genesis. Oh, that's the same thing. And the and the Super Nintendo, all that stuff at the same time. You have all three? You have the progression. It was funny. I used to charge them to come play video games.
SPEAKER_02Oh my gosh. You were already an entrepreneur. Oh I'm not gonna lie.
SPEAKER_00All right, that's kind of cold. That's cold. Wait, wait, wait. How much should you charge them?
SPEAKER_01What's the charge? 25 cents just like in the LA. That's not bad. But I was the only one with those systems in the neighborhood. So I would charge them 25 cents to come play, you know. If you lose, I mean you can I can get you change, but then already on the hustle.
SPEAKER_00Here's the thing, I'm not even angry at that because you know what our parents would tell us when we try to bring our friends over to play video games. They can't come. Why? Why? Because they're doing what? Using my electricity, using my yeah, at least you were making the money back.
SPEAKER_01My parents didn't care.
SPEAKER_00See, they're using our electricity, going in and out of how shit can.
SPEAKER_01But yes, I can't even like we were we were good. My sister and that we were good. Um, I think it started actually with my grandmother, though. My grandmother, have you ever uh seen a company called Cheney Brothers around here? It's a distribution company, it's like Cisco. Yeah, yeah, yeah. Food in general, yeah, yeah, yeah. Grandmother used to uh she my grandmother was a registered nurse. Okay, and she catered to their grandmother, and she ended up passing away. The lady. So they gave my grandmother a diamond ring and a Cadillac. And my grandmother went and bought six houses because she had six girls. Oh so and this is like in the 30s, so this is unheard of for African Americans to do this, especially like a black woman graduating on top of her class, stuff like that. So it was one of those things. And was she from Florida? Yeah, everybody's from Florida. Okay. My grandfather, he ended up moving here, he was born in 1901. But he ended up moving to Aiken and bought um some land, laundromat, apartment complexes, and stuff like that. You know what I'm saying? But unfortunately, they burned it down. They y'all watch out for the bays, they're dangerous. Yeah, so uh unfortunately. And I told my mom, I said, Why are you telling me this? Because who are they? Are they still around? I said, because I can make a couple phone calls and we can't. I still got some homeboys that's down in Miami that don't play that crazy. Exactly. So, you know, but yeah, so I think the whole entrepreneur spirit started with like my grandmother, then my grandfather, and then it's just like one of those things to where I just didn't. And I mean, I graduated from Florida Atlantic, you know.
SPEAKER_03Okay, okay.
SPEAKER_01Hospitality, tourism, how was that experience? Oh, Florida Atlantic minor in business. Florida Atlantic was good, but the thing about it was like working at the hotel industry, I wasn't working in the hotel industry, and that was my family. They either work in the hospitals and stuff like that. They're either like practitioners, doctors, and stuff like that. And I was like, I don't want to do the medical field. Yeah, yeah. And my mom was like, Well, you always will have a job. And I was like, That's true, job security. But see, that's the old school mentality. Also, you're always gonna have a job. You know, I mean, even with us growing up, you know, with our family uh dynamic was good, our family was still, I guess, as African Americans, they it wasn't like, oh, go start your own business. Make sure you get a great job so you can retire, and then you don't have to worry about anything because you get great benefits. Still thinking, get your skills together to give to somebody else. Exactly. You know, so I was like, I don't know if I want to do that. So I changed my major from going to school initially for uh radiology and ultrasound.
SPEAKER_04Okay.
SPEAKER_01What I was doing that. Oh and I started and then I stopped. I didn't tell my parents either. I had to tell them that I changed my major. But you just kept going. I just kept going.
SPEAKER_04They were waiting.
SPEAKER_01And what was funny, what was funny about that, I ended up going to they built a myriad.
SPEAKER_04Yeah.
SPEAKER_01They built a myriad, brand new, and they was looking for people, you know. So put in my application, came in, and I was like, I want to work the front desk, this, that, and the other, you know, small talk. Um, so I got the job and I was like, I really like this. I was traveling, you know, I was like traveling everywhere, you know.
SPEAKER_00I mean Why were you traveling?
SPEAKER_01Because the rooms, like, I mean, I took advantage of the discount, the employee discount.
SPEAKER_00That's why that's why I wanted you to tell our people. Yes, I worked in hospitality. Don't forget, there's some benefits. Yeah, yeah.
SPEAKER_01I was, I mean, it was $42.90. Wherever you were going. And I'm I'm in San Diego, and this is like when I was like 25. Well, that's horrible.
SPEAKER_00That's you can't give no young man that opportunity. God, I'm everywhere.
SPEAKER_01Having a good time. Not everybody's traveling, they everybody's, you know, posting there in the Bahamas. I was like, we already didn't know that.
SPEAKER_02Yeah. Been there now.
SPEAKER_01Yeah. So I mean, it's cool, but um, it's not like as big as everybody makes it seem, you know. So I did that. And then unfortunately, certain um certain circumstances with my mom's health when she moved here, she moved here in 2008. We was my sister and I, we were still in Florida. Um, she ended up getting diagnosed with cancer. So we moved up, and you know, she was, I think she didn't want us to know how bad she was. So she didn't, she told us she was okay. So my thing is, okay, you're okay, you know. I'll go back to Florida or whatever, but not. And then, you know, it was weird that we were supposed to go to Carolyn's. And she was like, I can't go. And I was like, Why? She was like, My stomach is hurting, like extremely bad. She ended up, we we went to Carolyn, she went home. And the following day, you know, we had to take her to the ER or whatever. Um, now, me not being from here, it kind of ticked me off because the doctor was saying, Won't you drive her there? And I was like, What? I I don't know the area. Yeah, I don't know where I'm where I'm going. And we're and and so I was like, no, I said, You guys need to call an ambulance and you know have her transport or whatever. I follow the ambulance or whatever. She went in the hospital, you know, she got back out, you know, but her health just kind of deteriorated, you know. Yeah, so she passed away six years ago. But she named details count, she named the business before she passed away. Really?
SPEAKER_00How did that how did that happen?
SPEAKER_01Yeah. Um, the name was already there, but I wasn't gonna use it. She was like, I think you should use details count because details count in everyday life. Oh yeah, so no matter what you do, every single day, you get up, you have a routine, you brush your teeth, you put out your clothes, you gotta go to an interview, you go pump gas. It's just one of those things that details count in everyday life. So, and then we have um a little sunflower that's in a remembrance of my mom. So on all of our clothing, even on the back of my t-shirt, yeah, there's a little sunflower.
SPEAKER_04Yeah.
SPEAKER_01So on our trucks, our company vehicles, there's a little sunflower because her favorite color was yellow and sunflowers. So and people will ask, they're like, Well, what does a sunflower mean? So it's a conversation starter. Yeah, every single time. And then we have a service that's called my mom's name is Sylvia. Uh-huh. So it's called Sylvia's signature service. So when people walk in, they're like, Well, who is Sylvia? And then so her name is said every single day. Never forgot. Never forgot, never forgotten. So, you know, it's one of those things. So that's pretty cool.
SPEAKER_00That is cool.
SPEAKER_01And hear her, and I mean, just uh, you know, it's it's weird how like you go through life and things just transpire, you know, because at one particular time I was like, Man, I'm gonna be in Columbia, South Carolina, man. Why am I here?
SPEAKER_00Yeah, yeah, yeah.
SPEAKER_01You know, but God has a way of putting you in a place that, you know, I was like, I don't supposed to be here. But what's crazy, me doing the hotel industry and running the back end of the hotel gave me the the the you know the experience to run my own business. The back end. I mean, because the thing about it, we're not doing anything that nobody else can't do. We just put our own twist onto it. But the back end with the taxes, paperwork, that matters, finance, accounting, exactly. All the accounting, finances, all of that stuff, you know, just the property taxes and things of that nature. I learned that from working at the hotel. Oh, yeah, because you have to learn it. I worked at a hotel, I know what you're talking about. Yeah, you have to know all of those things. And my thing is, I was like, wow, that's crazy. I did all of this and it prepared me for something later on. Yeah, so you know, again, you never know like what you're doing. And you didn't get that from the university. No, they didn't teach me anything.
SPEAKER_02They should give me some of my money back for the Atlantic.
SPEAKER_00Yeah, yeah, yeah. We need a payback on that.
SPEAKER_01Yeah, so the whole business program, and I hear a lot of people say, Oh, I'm going to school for business. I think that's just a cliche to say. Yeah. At the end of the day, I learned so much working in the field. In my field, exactly. My own business. Because that someone can teach you something, but unless it happens, you don't know how to like kind of oh, that's QuickBooks pulling up.
SPEAKER_00Why the heck? I quick see QuickBooks, y'all. I asked this quick pause. QuickBooks, y'all need to chill out. I'm sorry, man. We're here trying to do the interview. Y'all up here trying to tell people books.
SPEAKER_01We can do the books later. That was the that would somebody just rang someone up. And I thought I'd turn my phone off.
SPEAKER_02Y'all got good time? You good emergency.
SPEAKER_01You good?
SPEAKER_00We can add it. Okay. You ain't worried about that. All right.
SPEAKER_02Ain't worried about nothing.
SPEAKER_00Ain't worried about nothing. I like my fault. You're about to have me act up again. Go ahead. I was just focused. Go ahead.
SPEAKER_01Go ahead. But yeah, so yeah, so it was uh one of those things. I learned the back end to the business. And of course, you know, once something, you know, becomes like challenging, then you you go ahead and you fix it. Like, like for instance, the lights went out in the shop the other day. So I became the light man. But what do you mean, like your like the lights, like they were out in one part of the building, which is the lobby. So now we have clients sitting in the lobby. So I had to call out an electrician. Hey, hey, he had to rewire some things. You know, I say just rewire it to where my clients are sitting in the dark. You know, so you have to kind of improvise, you know, and kind of pivot a lot. You have to really pivot a lot, you know. And some days you be like, Man, oh like you'll wake up, be like, I hope something doesn't go wrong today. Just not today. Like downtown, someone the other day, someone I was driving a vehicle in, and individuals will go camping, and they may have like the like the metal bars and stuff on the top of their vehicle to hold their luggage and stuff like that. So it caught around the rack and pulled down our garage. I'm looking at my and and you have to what? I was like saying about the three stooges, you know, like really, you really have, and you can't say certain things to people, especially employees, because now everybody has mental health issues, uh, you know, it's they on edge. Everybody's on edge. Everybody's just like, oh, you're not gonna lie, nah, they all do. For some part reason, everybody has an excuse. Oh, my mental health is bad, and you know, my health, and I just can't take all of this adversity and my life, and happen to like But you gotta take it exactly on a day-to-day basis. So I have to swallow my pride a lot, you know, because I could be really aggressive with my terminology. And I don't mean cursing, I just say it with my chest. Yep, you know, I just say it like bro, we like that's what we do, you know. I said so. I was like, just just don't worry about it. Literally, I had to go and I went home. I went home for the rest of the day.
SPEAKER_02My type of let it cool out.
SPEAKER_01Exactly.
SPEAKER_02Let it feel so. I'll get back to it when you're exactly.
SPEAKER_01I and you know, I got back to it the following day, and then I was like, better, you know. So it's sometimes like I was telling him, I like sometimes you really have to say, you know what? Okay, let's take a break. Take a break, breathe on breathe and come back because you may say something that you can't come back from. You know, you never want to do that.
SPEAKER_02Yeah, so it's uh what was the process like forming the business around a startup?
SPEAKER_01Any hardships I looked around, I didn't see any hand wash and detailing facilities. And the ones that I did see, it wasn't like inviting at all. There was there the inviting part of it, like I would pull up just to, you know, kind of chit-chat with some of the owners or whatever, but it was like, you know, kind of hole in the wall, no uniforms, you know. And of course, if you want to a diverse, you gotta cater to everybody. Yeah, you know. Um so unfortunately, I mean, I mean, details count. I mean, you never know who owns the business. You're right.
SPEAKER_02I ain't know for a long time. Let me tell you, I didn't know for a long time.
SPEAKER_01Yeah, so and it's funny, you know, you never know. It wasn't big boys detailing. Nah, it wasn't, you know, I guess you know what Rahim's rack, rah, Rahim's wipe down shops, exactly stuff like that. You know, so saying details count, you still didn't know who owned the business, you know. And I walk around like I I'll detail the vehicles, and people still don't know if I don't know that shit all. Yeah, and it's so funny. And they're like, I heard it was a black guy, but I don't know who he is. And I won't say anything because I could care less. You know, it doesn't matter. It doesn't matter, it's just does the job get done. Because people always say, Why won't you post yourself more or why won't you, you know, get you a billboard for what? What's what's the purpose?
SPEAKER_00The money's still green. You know what's so interesting about that? Because that's that's the opposite of what it is for a lot of creatives when they do business, right? For a creative, they want to sell their personality. But you giving an actual service in a business, it's different. It's the service that actually speaks louder than you.
SPEAKER_01Exactly. Because who cares about who you are if the service is bad? Exactly.
SPEAKER_02A lot of brands try to push the person behind the brand in the end. It's not fair. They always try to other options, you know. They always try to make me use for itself.
SPEAKER_01They always try to get me to be, even my employee, they're like, Why would you? And I was like, Why can't y'all y'all can do it? If somebody asks you who's the business, tell them you're the business owner. Yeah, I said, I'm doing all the legit uh logistics side of things, like the behind the scenes stuff, you know. I'm I'm making all the stuff run. Yeah, that's all I supposed to do. You be a face person, exactly. Yeah, be the face person. So with our branding and stuff like that. So again, I didn't I didn't see a hand washing detailing facility. Well, I like I said, I did see them, but it wasn't one of those things where it was inviting, especially the women and what comes along with women. And I told my guys, I say, no woman should come here and feel threatened by you guys. I don't care what color they are, you know, I don't care your sex, your how big you are, your color, whatever. You should be able to come and just be able to patronize a business without being hit on or whatever. I mean, when you go to Chick-fil-A, you don't see everybody just, you know, kind of, hey, what's up, and this, that, and the other. You know, everybody's professional. You go into their, you know, facility, it's clean. So I was like, and I got that from the hotel industry as well. I was about to say, because you know, with the rugs, the marketing and everything. And everybody, well, who'd market your business? I did. I did all the marketing, the colors, and I tell people, I say, you all you guys have to also look at what's inviting. You don't see doctors' offices with red, black, painted walls inside of the facility. Exactly. So you come with soft blues, teals, greens, grays, whites.
SPEAKER_02People don't understand that changes the whole mood, the aesthetic.
SPEAKER_01There you go. It changes the mood. Yeah, yeah. So if you walk into a doctor's doctor's office and it's all red, you're looking in there like I'm really sick now, you know. So they have to understand that. Um danger, danger. Um, the font. I tell people about their font. Yeah. Using cursive writing on everything. I know it looks good to you, but everybody can't read cursive writing. You don't see Amazon with cursive font. No, you don't see Chick-fil-A or Publix with Curse of Font. No, well, Chick-fil-A mess you up. Well, they have the little Chick-fil-A.
SPEAKER_02But there's bold, it's there's bold.
SPEAKER_01But Chick-fil-A different. Yeah, Kroger. Kroger, yep. You don't see, you know, Best Buy. You don't see all these target, you don't see all these big box brands with the because you want to be because once somebody says, Well, what is that? Now they might not come. Simplicity is key. Exactly. Simplicity is key. It's always and like even with realtors, I see them with the little sign, magnet signs on the and it's cursive, and you can't read it.
SPEAKER_02Not when you're driving.
SPEAKER_01Exactly.
SPEAKER_02I'm a crash.
SPEAKER_01Because you're like this.
SPEAKER_02I'm trying to follow the line, it's curving.
SPEAKER_01Exactly. So with my vehicle, even with our vehicles, right? You know, with our vehicles, we have professionally wrapped vehicles. Uh everything is funny to where it's just normal. It's just a normal script. It's nothing cursive or anything, information where you can see it.
SPEAKER_00That's standardization, too.
SPEAKER_01Exactly.
SPEAKER_00That's standard. And again, uh man, because I worked in a really nice hotel, five-star place, standardization. Exactly. You can go from one spot to the other, and everything is the existing. Yeah. And it's comfortable.
SPEAKER_01Yeah. So I work for the four seasons as well. And, you know, with that being a five-star place, you know, everything is clean, eclectic, really nice. It wasn't all about, you know, because I think sometimes people try to bombard their their brand with a bunch of stuff. And like you said, simplicity is key. You know, um, it's almost like less is best. Yes.
SPEAKER_02You need a clear message. Like, don't confuse people. I shouldn't, I should be able to look at your logo and tell.
SPEAKER_01Exactly.
SPEAKER_02Your your logo, not your name, but the logo and tell what your brand is.
SPEAKER_01Yeah, because we never have a problem with someone saying, Well, what is details count?
SPEAKER_02Right.
SPEAKER_01That I mean it's details count professional detailing, but now you know, I just may rock the D. And then I'll be in public or something. They're like, Oh, you work for Details Count. And I'd be like, Yep. I seen the car driving around. Yeah, because you know what I'm saying.
SPEAKER_02Okay, they're getting it. So tell people that you are mobile. Yeah. So you are accessible.
SPEAKER_01Yeah, so we are mobile. Uh we're able to uh cater to you home, office, like the gym, barbershop, hair salon. So we can come to you. But we have our own water source, we have our own electric source. A lot of individuals actually asked. They say, well, when you come out, are you gonna use our water? No. You're not mobile if I'm using your your water or your electricity. So um it's mobile. Like I mean standalone, ready to rock and roll. Exactly. Get it done. We come out, you'll recognize us, or we're gonna be in uniform. I I'm really big on our uniforms or whatever. I mean, you wear uniform.
unknownYeah.
SPEAKER_01Uniform every day or whatever. It's just what it is. And again, it's a conversation starter. So I want all of our guys to look clean. And I always, you know, I I I actually, you know, kind of geared the business now towards how Chick-fil-A does things, unfortunately. You know, and I told the guy, I said, when when they're walking around, they're clean, they're not sagging, pants are pulled up, they have on a belt, you know. So and I say, you know what? If you guys aren't going to, you know, do things at a certain level, then I can't have you here. Yeah. Because it's a slap in the face to my mom. Yes. You know, yes. He was slap in the face. That's a good point. You know, so it's like a slap in the face, exactly a legacy thing. It's a slap in the face to the sunflower. Yep. You know, um, we also have to make sure we do things differently because we are African American males. Yeah. So, and I tell them, I say, and they said, Why you did so much marketing and stuff? I said, Because we had to. We had to bring in a diverse clientele. I said, It's hard to go out of business when you have a diverse clientele. Thank you.
SPEAKER_00Thank you, thank you, thank you. It is really hard to do.
SPEAKER_02Being a loyal to come to a second location, exactly.
SPEAKER_00But he hit a point. I heard somebody talk about people don't realize this for real, for real. I tell, especially with our community. Yes, it's good having being black-owned, et cetera, and whatnot, but you cannot stop your business at serving just one community. Exactly. We live in a world filled with humans of every ethnicity and nationality. You know what they all got in their pocket? Green. I'm gonna tell you like this. There's no look, and I people can talk about stuff all the time about people not having certain people in communities, et cetera. But one thing they never do is they, outside of our community, everybody else, they will not allow their ethnicity to stop their business reach. And we're the only ones that do, we're the only ones that do. Yeah, makes zero sense.
SPEAKER_01So you mean to tell me you're gonna stop the other people from coming in, making money, and now you're wondering like why your numbers aren't the where they're supposed to be. Why are you only making 10,000 a month instead of making 40,000 a month? Limited resource. Exactly. You're tapping into a limited and it's your fault. Yep. And the business will talk to you. That's that's what's crazy. The business will talk to you. The business will talk. Yeah, it'll talk to you. Like, for instance, like when I initially started out, you know, I was just doing cars for like 20 bucks. And I'm looking around, I'm like, I'm doing it for 20 bucks. I got the chemicals, I got my guys. I have to do this many cars to actually break even. Yeah, let me go up 20 more bucks and then let me add a mobile service. Let's get a few contracts because we have a slew of contracts. We have uh we do US Postal from Ermo all the way to Elgin.
SPEAKER_02Amen.
SPEAKER_01So we do all of those.
SPEAKER_02That's good.
SPEAKER_01Yeah, see?
SPEAKER_02That's what I'm talking about. Talk about the contract. The business.
SPEAKER_01Exactly. Yeah, so um we have a contract with Lexus, we have a contract with Parks and Recreation. Whoo! We have a contract with the water company. That's funny. We have a contract with water company. Yeah, it's funny, yeah, exactly.
SPEAKER_02But like, talk about the importance of the contract compared to like the everyday customers. Like, they're all important, but like having different sources of income and I mean branding.
SPEAKER_01The business is broken down like three levels.
unknownOkay.
SPEAKER_01So we have the brick and mortar, we have the contract, and then we have the mobile service. Okay, so it's almost like three businesses.
SPEAKER_02Yep. In one, in one color.
SPEAKER_01Exactly, but they're still catering to the same thing. You know how some people they'll have a business, but they're one guy's cutting hair, and then one guy's fixing cars, and one guy is like frying chicken, exactly, or cutting grass. No, this is real. I've seen this. I've seen this. But the thing about it is it's it doesn't correspond with each other. So now you're all over the place. Yeah, you know, so resources aren't being spread properly. Exactly. Yeah, so with us, you know, I say, well, you know, we can still do a mobile service, we can still do contract work, and we can still have the brick and mortar, but we're still detailing cars. Oh, yep. All of them, all the all together. Our contracts, you know, say for instance, and this is funny, when people say, Oh man, it's raining all week, but that doesn't stop us because we have contract work.
SPEAKER_04Yeah, yeah.
SPEAKER_01So we have the US Postal. Yeah, so we do the US postals from Elgin to Irmo. It can rain, but we just spraying down their vehicles, you know, and and that's it. Our check is still coming in the mail. Yeah. So when people are like, well, how do you manage to pivot? I don't worry about the weather because that's where the contracts come in. So you, as you know, uh uh individual may not come in because it's raining. But the commercial trucks still need to be serviced. You take it.
SPEAKER_02You take into account the weather, but you don't it don't hinder us. It don't hinder us.
SPEAKER_01Yeah. Even with Lexus, you know, we have several different vehicles that from Lexus at the shop now, and they'll say, hey, you know, it's cool, you know, we don't care about the rain. We just need it because at the end of the day, they're gonna put them back at the on the car lot. But the ones that have come in, they want them like really, you know, deep clean. The inside. The inside. Doesn't matter if it's raining. Exactly. We have soccer moms with, you know, they have minivans and things of that nature. Yeah, and they're like, we're so glad it's raining because we can never get in because you guys are so busy. So they'll bring their minivans in when it's raining. Exactly. They'll bring them in when it's raining. It's a good time to catch a detail. Like a lot of good points. They don't care about the outside. Yeah.
SPEAKER_02I always wonder about people getting their car wash when it's raining outside. I'm like, why are you getting your car wash?
SPEAKER_01Yeah, you know, no, they're doing the detail. They're getting the detail. So that's what changes the game for us versus the car wash because the car wash is just running through the machine. They're not gonna detail it. Yeah, but for us, you know, we don't have to actually wash it, but we can still detail it and still, you know, we get five minivans, they're at 220 bucks a pop. So we made like 1200 bucks, you know, on a rainy day. Yeah, that wasn't accounted for for, you know, and I get the other places, you know, they may charge $10 and they're done with your vehicle in three minutes. Well, that's not us. We're we're not your clientele. That's what I was about to say. Yeah, exactly. You're you're not our clientele. And people are like, oh my God, like how do you manage? You know, you just have to, you know, engage the business, you know, to where it makes sense. It just has to make sense. So doing strategic things, you know, you have to put it in place and give it time to work. So business has taught me patience so much, so much patience. My mom used to say, Oh, you don't have any patience. I was like, because of you guys, because of you guys.
SPEAKER_00Yeah, yeah, yeah.
SPEAKER_01She's like, Well, you're gonna have to gain some patience because everything isn't gonna be at your disposal. Like, yeah, and like we were talking earlier, you know, it's like a microwave society. Everybody wants everything just like this. But I built the business, like it's crazy. Like, I built the business, I was with my significant other for 12 years, and the business didn't flourish. Same business, same business, four and a half years, boom.
SPEAKER_02Sunflower.
SPEAKER_00I like how you didn't say four and a half years. That's why I said sunflower. Boom.
unknownYeah.
SPEAKER_02I'm childish, I'm sorry. You are you are childish.
SPEAKER_01I ain't look, I'm being good today. The sunflower was always the sunflower was actually always there. But I think you know, the dynamic of our relationship mattered. It it did matter. They didn't see the vision. They didn't see the vision from what I was trying to do. So it was almost like a tug of war with the person that's supposed to be your cheerleader. Yeah, propping up, supposed to be a helpmate.
SPEAKER_02So, how did you scale your business, like moving to the second location and more employees, yeah, different environment, downtown now? So, how did how did you do that? A lot of people don't know how to scale their business.
SPEAKER_01Well, the first year, which is crazy, we we did six figures. We did over six figure income, which you don't supposed to do that. It's the first year? Yeah, the first year. Wow. The first year in what? In business.
SPEAKER_02Business.
SPEAKER_01Not first year at the second location. No, first location. First location, first year one, the first year. And it's funny that you say that because me being from Florida, that's what I'm people think, you know, I came with all this bag of you know, whatever, and I'm clearing it up.
SPEAKER_00We just clearing it up. We clearing it up.
SPEAKER_02Let's have a car wash again today.
SPEAKER_01Exactly. Yeah, we're clearing it up.
SPEAKER_02So that's so funny.
SPEAKER_01So we uh so we ended up actually a big the first year. We did uh six figures, okay. Uh, which was you know exciting. And I was like, I'm like, didn't you didn't think that was real?
SPEAKER_00I didn't I didn't think it was real. I know until the end of the year, like like you're doing bus day-to-day business and you're doing your month to month, quarter to quarter, but like for me, I was just so gung-ho on making the business work.
SPEAKER_01I was just all in. Okay, you're focused. I was just really focused. I was just all in. I was like, you know what, we're gonna be open 24 hours. This is what we're gonna do. And I used to like, I would be open 24 hours.
SPEAKER_00You're all yeah, sorry. So you can come in at two in the morning and DC?
SPEAKER_01Anytime you needed to, because I wanted to win so badly. I was all in. And people, you know, people say, Oh, you know, I want to be an entrepreneur. No, you don't. It's not for the pain at heart. Let's sweat tears. It's not for the faint at heart, you know. So being an entrepreneur, you're just saying, Oh, I want to run a business. Do you want to run a business? But the thing about it, my business caters to my lifestyle. Gotcha. You know, I'm able to take my trips when I want to. You know, it's not one of those things to where I'm confined to my business. You know, my business has allowed me to do certain things, certain aspects, live a certain, you know, comfortable, you know, lifestyle. Like my, you know, it's just one of those things. So when people say, Oh, I want to run a business, I'll be like, what do you mean? What's the dynamic of you saying that? Because I know social. Exactly. You know, like I'm here now.
SPEAKER_02Yeah.
SPEAKER_01And it's not a problem. And my business is like, like you say, you pass by and everybody's like, you know, you know, so yeah.
SPEAKER_02So it's like, y'all, I got work to do. I got some other work to do.
SPEAKER_00I was like, oh, you want to come speak to us. Yeah. Business looks good. Everything's right.
SPEAKER_01Yeah, it's a blessing. It's a blessing. It's a blessing. That's a strong flex, though.
SPEAKER_00That's a strong flex. It's a good flex.
SPEAKER_01But you know, I don't like to say too much, you know what I'm saying, when it comes to that, you know. So I just kind of stay like again, I stay behind the scenes. But it's it's been it's been good. Like, I some days, like I walked in, I was like, man, this know what I don't want to do this.
SPEAKER_00Real talk, y'all. He y'all pushing his, y'all grinding his gears today. Y'all was stressing my brother out. Don't stress him, man. We like what he does. We wanted to keep him around, yeah, long and healthy.
SPEAKER_01I know you asked me a question about the second location. Um it was one of those things to where, again, we made the six figures the first year, and then I just continued to, I was like, wow, this is good, you know. So what could I do to change the dynamic to make another like $300,000? And what can I do to make $600,000? You know, because it only takes $279 to make six figures a day. Wait, wait.
SPEAKER_02Yeah, because I've I saw I heard it one time, it was like it's only $200 a day. And I was like, Say it again.
SPEAKER_01It takes $279 a day to make six figures. Over the whole year. Over the whole year. Each day. Each day. In profit. But see, the in profit. But to think about it, guess what we think? Oh, I just need to make six figures and we're gonna make it in two days. No, no, you're not. So if you break it down and make it make sense, like I told my dad, I said, hey, I I I purchased him a vehicle, it's registered under my business. It's a nice vehicle, but it's my dad. Yeah, I said, hey, you gotta pay your taxes. He's like, Well, how much is my taxes? I said, Well, your taxes is you know $7.38. He said, I gotta pay $7.38. He's the older gentleman, you know, whatever, retired. I'm on a fixed income. I say, well, this is what you do. I say, take $12.50 a day to equal up that $738. I said, doesn't that sound different when you say $12.50 versus I need to pay $738? So we have to understand breaking it down a strategic way to where it makes sense, where you're not saying, oh my God, I don't have the money. Put the $12.50 to the side on a day to day. You have $12.50. Yeah. You trick it off on something stupid. Just put it exactly. And you don't even recognize it.
SPEAKER_02Yeah.
SPEAKER_00You don't even recognize it.
SPEAKER_02You know, it's just the way we think.
SPEAKER_00Is that like a just a and not to even like speak strongly on financial literacy, but understanding money in concept. Exactly. It's it's not even like you have to know how to bank or anything, but that's simple. That's like you learn knowing how to do a fraction.
SPEAKER_01Because we've been geared towards, we we've just been geared towards saying the bigger pie is better all the time. But the smaller pie gets you to the bigger pie.
SPEAKER_00Yeah, like how you put that, yeah.
SPEAKER_01You know what I'm saying?
SPEAKER_02So it's about how you perceive.
SPEAKER_01Yeah, yeah. So if if you break it down from you know, from a standpoint of just like the simplest terms, I mean one plus one. Yeah, still gonna get two.
SPEAKER_00Still gonna get two. But you don't have to start with that big bite, exactly small bites to get to those.
SPEAKER_01So the smaller stuff that you appreciate gets you to the bigger fish, per se, you know.
SPEAKER_00So I told him, and he was like, How did you why does your mind what happened to your mind to do that?
SPEAKER_01Just the business side of it. Like, and it's funny, and I and I try to, and and you know how some people like to gatekeep and not tell anybody anything. Yeah, myself, like I don't have a degree on the wall for uh for finance or anything. I said, but you'll go to this gentleman that has a degree on the wall, and he'll charge you like oh yes, $2,500. Bust your head. I said, I do this on a day-to-day basis. I said, I'm not just saying this. I say, you can come take a look at my second location. Yeah, and my numbers had to be on point. You know, they had to be strategic. I had to have good credit, of course.
SPEAKER_00Uh-huh.
SPEAKER_01Yep. My business credit, great. You know, so my thing is, and you know, and and again, us, we always think, oh, well, I just gotta have a bunch of money. Well, they're not using a bunch of money, they're using somebody else's money. That's the point. Yeah, they don't finance this stuff out. I don't, I don't use my own money. I don't use my credit. What? Like what? They shouldn't let me, they shouldn't let me find this stuff out.
SPEAKER_00Yeah, we're gonna put you back out there. Yeah, we're gonna have to do a part two on this. No, so people can understand because that's a that's something that I we had to find out slowly but sure. And I'm still educating myself on this. Just the fact that you can buy, you could buy anything, anything, anything without anything without your money.
SPEAKER_02Your own money.
SPEAKER_00That's how they get you got life insurance. Exactly.
SPEAKER_02Yeah, maybe give you some life insurance.
SPEAKER_00Everybody should have life insurance. Yes, especially us.
SPEAKER_01Yes, especially us. Um I have life insurance. Uh I just up my life insurance like to like four million dollars now. Like, why not? You know what I'm saying?
SPEAKER_02Up it every year. Like, yeah, I just you know they're like, Oh god, you're so healthy.
SPEAKER_01So it's not what it's for. Yeah, it's going up.
SPEAKER_02Today's price is not yesterday.
SPEAKER_01And it's crazy, like a lot of us don't know that you can borrow against it. Yeah, they don't realize these are financial tools, and I tell people this stuff all the time. It sounds boring. And they're like, Do you know this? I like, why do I why why do you have to know why do I know it? I'm telling you the information.
SPEAKER_00Take the information, go look at it.
SPEAKER_01I'm not, and I'm not just blowing smoke. I'm telling you, I do this on a day-to-day basis. You know, I might not know everything, but the stuff that I do know, I do it on a day-to-day basis. Even my um CPA, shout out to my CPA, Megan. Shout him out, yeah.
SPEAKER_00Shout out, Megan.
SPEAKER_01Megan, she she she said, I owe the IRS like about $56,000. She's like, gee, I don't know what I'm gonna do with you. Like, what are you doing? I'm like, she says, she says, What you need to go buy something. She's like, you need to go buy something. I was like, what I what do you mean? She's like, go buy something. Something to buy. Something to kind of balance it out. So I said, okay. I said, what if I went and bought a car? She's like, okay, but it can't be like a Honda. You can't buy a Honda. You gotta go buy something like me, I'm not big on all the last classes. I don't care about all of that stuff. You know, so I like to see dollars in the bank and I'm purchasing like little real estate stuff here and there and apartments and stuff like that. I like stuff like that. So I went and bought a car. Limited edition. They only made 500 of the vehicles or whatever. The car was like a buck 10.
SPEAKER_05Yeah.
SPEAKER_01Wrote it off, break even. I don't owe the RS any more money. Isn't that crazy?
SPEAKER_05Wow.
SPEAKER_01But that's how finance works. But they've been doing it since the beginning of time. But people think, oh, well, you know, I get a tax idea, EIN, and I could just do it. You have to still build it. Yep. You still have to build it. But the thing about it, your business credit is totally different from your personal credit. You know, so it's like one to a hundred. Yeah, it's not 300 to 850. Yeah. You know, so which one would be ideal to do faster? Your business credit. Exactly. You know, so it's a lot of things that you know I've learned just you know, trial and error also. You just can't come and just talk to me and just blow smoke. You just can't be, you know, a lot of you, hey, can I invest in your business? I give you $5,000. I was like, you can't give me $5,000. That's not an investment. I give you 10% now.
SPEAKER_03Yeah.
SPEAKER_01What are we talking about? You who invest $5,000? And I've been around 12 years.
SPEAKER_00Exactly. That wouldn't make any sense.
SPEAKER_01It doesn't make any sense. You're too mature. You coming in, like, you know, with my new location, they tried to buy me out even before it was built. Try to give me $1.5 million. I told them, I say, it was nine city officials. I say, this is what we can do. You can lease the property from me, but I won't sell it to you.
SPEAKER_02They must have really wanted that spot.
SPEAKER_01That's what it was. Because they're so-called doing an uplift of downtown. Yeah, I know. I know why. And a detailing facility shouldn't be downtown. I already knew.
SPEAKER_02They're coming for you. Yeah, yeah.
SPEAKER_01They signed a 20-page um petition. I had to go to court and the whole nine and you know represent my business and stuff like that. And they thought it was going to be like a little hole in the wall and this, that, and the other. And I was like, That's not what I run. Yeah, we don't we don't do that.
SPEAKER_02Flourishing over here or sunflowers.
SPEAKER_01Exactly. So yeah, so we did that. The location is doing great. It's clean. We really like the new location. But again, you know, with us being downtown, it's it's awkward. Our building pops, it stands out. I see it when I've been driving from work. It's it's a two-story property. The vehicles actually come inside. Yeah, you know, so Columbia didn't have that.
SPEAKER_02That bright blue. Yeah, that bright blue, that blue do something. Yeah, it does.
SPEAKER_01Yeah, so it's a happy place, you know, because that entire street is just brick and it's brown. And here comes our building, boom. And they're like, oh my god, that's and then our signage, you know, we have the 3D signage. Because I'm really big on just, you know, the marketing side of things. And again, it doesn't look like I own it.
SPEAKER_02Yeah. Which I can tell you.
SPEAKER_00You wouldn't be able to tell. Like, no, seriously, like when you walked in today, it was funny. I was like, Yeah, this is like some regular guy off the street. I thought I saw he was coming in to check to see what's going on. But no, I know who that is now. I had to pay more attention. It's like, yeah, you're very nondescript. Yeah, very nondescript fella. Yeah, very nondescript. I'm not gonna lie. You can walk down the street and be comfortable. Yeah, it's funny. Like, no one never notices me. That's good. And I like it. Remember the movie, movie Paint and Fool? Yeah. Ace, man. Yeah. I don't see I don't want none of them shot at lights. I don't want the lights.
SPEAKER_01None of that. I like to stay behind the scenes. I can care less. Yeah. I don't like to be up front, you know, stuff like that. You know, um, I can when it's time to be. Like sometimes we get, you know, a couple of individuals that'll come in and you know, just kind of want to flex their muscles and stuff like that. And I'm like, dude, relax. You know, so I'm I'm still from Florida.
SPEAKER_00I told you, see, that Florida come out.
SPEAKER_01Now Florida will come out. Y'all better play with it. Yeah, yeah. No, it's you know, it's all it's all in fun, you know, but you know, it's it's been good. I I can't even lie. Today was kind of aggravating.
SPEAKER_02But before we go, tell everybody all the services that you do offer.
SPEAKER_01Yeah. Well, first of all, we do have two locations. There's now Details Count, Professional Detail and LLC, right there at 9382 Nitro Road, Columbia, South Carolina, 29223, directly across the street from Spring Valley Residence. Um, and then we have our new location. It's called Details County Elite. Yeah. Really nice facility. Uh both of the facilities are nice, but um this one is like I'm really proud of this location. Very unique. And we're at 1307 Calhoun Street. 29201 is the area code. We have our Wi-Fi, I mean, I'm sorry, our website, www.dellscount.biz. We have an array of uh services. So everything is done by hand, every single thing. So it's not gonna be a three-minute service. So if you're coming for a three-minute service, it's not gonna work out. Um you're able to book online for an appointment. Do have a concierge service. So, say for instance, if you can't stay, we can drop you off at your job, you can um your home. So we do have a concierge service of professionally wrapped vehicles. Everybody's in uniform, everybody looks apart. We also, you know, have complimentary Wi-Fi at both um facilities. So complimentary Wi-Fi, water, coffee, and tea. We also give 10% discounts to teachers, nurses, military vets, police, firemen, um, birthdays as well. You know, so you come in, you know, if it's your birthday, it has to be on your birthday with valid ID. Okay, you know, you just can't be walking in and saying hey. Yeah, so we you, you know, um, so that's pretty cool that we do that. And sometimes we'll we'll just call up some of our faithful clients, and and this past Christmas, I got everybody Letterman's jackets. So we got wait, the customers? Yeah.
SPEAKER_04Oh, you said we got my car.
SPEAKER_01Wait, but we got the staff too, but we got some of our faithful clients, yeah. Letterman jackets. We've been there from day one. From day one. Like, I have about 15 clients that started with me since 2012. And they're still there, and they're still there. Wow, good job. Yeah, so good job. So so mom, she she's looking down, you know. That sunflower is shining, yeah, yeah, really. It's pretty cool, though. It's pretty cool, right? And social media is social media, just Instagram and Facebook. I don't do the uh social media, my staff does. Yeah, it's details count professional detailing um for both. Each one has its own social media, though. Okay, so details count professional detailing LLC has its own social media, and then details count elite has its own. They also have their own YIN and tax ID numbers, too.
SPEAKER_02Oh, he's separate. He's like, Yeah, well, you're coming back on, yeah.
SPEAKER_00You're coming back on the show, yeah. So yeah, we gotta access some more questions. It's gonna be different because now since we talked about your business and what it does, we could talk about a different dynamic of it. Yeah, different dynamics because it seems like you have a wealth of knowledge and understanding. He had life experience too around us, yeah. But you're comfortable with it. Yeah, you're not like you didn't walk in and have a briefcase and put the briefcase down and say, be quiet while I teach. So I like, I like, I like that you're comfortable and relaxed about what's the purpose of that?
SPEAKER_01Man, like I see these dudes walk around with all these man bags and all of this stuff.
SPEAKER_00I'm like, dude.
SPEAKER_01So, I mean, come on. Unnecessary. Unnecessary. What's the purpose?
SPEAKER_00Yeah. I like the style, man. I like the style. I like his style.
SPEAKER_01It's a trip, man. I just, you know, I've been blessed. I just try to stay under the radar. You know, it's not that serious to me.
SPEAKER_00Stay out the limelight, man. Keep handling your business. Stay busy. So, yeah. Well, we're gonna wrap up for this episode of the Hilltop Glove Podcast. I'm DJ and what? Skipping the background. Yeah, it's our intern, y'all. And then our esteemed guest, Alan. Thank you for having me. You know what we had to say a last name. You're like a you're like a Brazilian soccer. Go do that. Alan.
SPEAKER_01Alan. Not yet. Not yet. Not yet. Okay, we gotta give me about two more mango seasons. We'll be all right.
SPEAKER_00Okay, okay, okay, okay. That's real. So the guy followed us, like, he plants fruit trees and stuff like that. Exactly. I started hearing something. What is he talking about? Mangoes. Mangoes, yeah. Yeah. It's a real thing. We grow actual mangoes. You know what I'm saying? Yo, we live down there like you literally just eat off the land. It's crazy. Pineapples, mangoes, dragon flies. It just grows. No, real talk. Man, stop messing around. I actually wanted to go to move to Florida, even though even though I'm scared of Florida because you can't. Just don't move to Miami. You're good. Oh. Skip Miami and go to Kiwi. But what's the what's the other city next to Miami overtown? Dade County. Yeah, definitely avoid, but nah, there ain't nothing wrong with it. There's some nice people down there, I'm sure. But okay, so I gotta get a list of things from you. I heard bad stuff about Jacksonville, but I ain't worried about that. So until the next time, I'm gonna tell you to tell I can tell you all the time. Somebody next to you that you love, tell them that you love them, that you appreciate them. And until the next episode.
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